Arabella & Jaune

Arabella & Jaune: Your Dream Destination For Classy Necklaces

Tell us something about the store owner-the brain behind the brand?

Neha Kadam, a 23-year-old entrepreneur trying her luck in the e-commerce industry, owns Arabella & Jaune. She has a Master of Global Business degree in Contemporary Marketing Management from SP Jain School of Global Management as well as a degree in Accounting & Finance. She is an avid blogger and a digital marketing enthusiast.

How did you come up with the idea of creating your own store?

After completing my studies, I was looking forward to the whole corporate experience. But fortunately or unfortunately I couldn’t find anything that would excite me. Inspired by my peers at SP Jain, I thought of launching my own fashion brand. And hence, began the planning of Arabella & Jaune.

What is so unique about your online store?

Arabella & Jaune is a store that targets the niche product category of statement necklaces. Especially, handpicked from suppliers all over the world, we aim to bring the latest and the most enchanting products for our customers

What were the major challenges did you face while starting up?

Getting hold of the suppliers from different parts of the world was pretty exhausting, especially because we had to handpick each and every piece. We couldn’t just bulk order anything as that would mean outdated fashion entering our collection. To provide the best statement necklaces, we made sure that no piece is below average in quality or style.

Any learning you want to share with fellow entrepreneurs?

We feel that prior knowledge about the industry you are entering is extremely important. You need to do your homework about everything – competitors, market, suppliers, logistics, etc. Also try to figure out which unfulfilled need of the consumers is your brand aiming to fulfill and target.

How was your experience with Kartrocket?

Our experience with Kartrocket was extremely good. The trial period gave us ample time to get used to the dashboard and the GoLive experts helped us to set up our store. We are extremely happy with the way it turned out. It’s so easy to use & set up and the best part is that we can customize it as per our needs and requirements.

Create statement by including classy necklaces by Arabella & Jaune. Flaunt this unique accessory to stand among the crowd.

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Saahil Goel

CEO and Co-Founder, KartRocket.com

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