Sell Handicrafts Online

A Complete Guide to Sell Handicrafts Online

Indian ecommerce is going to be a billion dollar business in 2015. So, why not take advantage of this rage and sell handicrafts online. Indian handicrafts are popular not only with Indian audiences but also with international audiences. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area.

Selling handicrafts are a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. Still, there is a cluster of the audience who are still inclined towards hand made products. Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number of audience, creating an ecommerce website and sell handicrafts online is a great option.

Sell Handicrafts Online: Taking the First Step

Where should I start my online handicraft store? If this question is bothering you, then here is the answer to it.

Determine Product Source

Before you step into the business of selling Indian handicrafts, it is necessary that you need to filter the product categories in which you will deal. If you run a physical business of making and manufacturing Indian handicrafts, then there is no further discussion needed.

However, if you are starting from scratch, then you need to decide the product categories. Whether you want to create an online store that sells “almost” every handicraft product or just want to deal with exclusive categories. You can do a market research on it. Partner with craftsmen or Indian handicraft store that can provide your products. You can also go to Indian handicraft fair or places like Dilli Haat. Sign a merchant agreement with them after deciding the product price and delivery date & time.

Do a Market Research

It is a must do part of running any online business. Before you start your online business, always do a market research about the product, which you are going to sell. This will help you plan your business strategy, in terms of website design, product demand, available product and category, marketing strategy and much more. Checks out what product are being sold by your competitors and at what price. Figure out the hits and miss of their store and plan your ecommerce website keeping them in mind. Also, know your audience to which you will be selling these products, their product demand, feasible prices, and areas where they are mostly located.

Getting Your Product Catalog Ready

The preparing product catalog is both fun and challenging. It’s fun because the products are amazingly beautiful, and challenging because there is a lot of work to be done and taken care of. Let’s look t the important aspects of product cataloging.

1) Category Mapping

If you are selling multiple category products, then you need to make sure that you decide the parent category and sub-category accordingly. This will not only help you to track your product easily, but your audience will be able to check out what they really want by going into the relevant category. List down all the products and decide its category accordingly.

2) Choose Product Price

Product Pricing is extremely important for selling any product online. Include the product’s base price, taxes, shipping charges or any other charges. However, you cannot forget your audience and competitors. Make sure that your product prices are not too high that your audience does not want to buy products and you get kicked out of the industry without any efforts.

3) Get Product Images Clicked

Get your Indian handicrafts come alive with the amazing image. Clicking Indian handicrafts is a tough task. You will need a professional photographer to carry out this work. Get creative with your products by getting images from every angle. Also, you can create an exciting backdrop, in case you are selling home decor or furnishing items.

4) Writing Product Descriptions
The next work in preparing your product catalog is writing product descriptions. After images, a product description is a next thing which your customer will look to judge your products. Write enticing product descriptions which explain your products, quality, material, uses dimensions, etc. Don’t lie or exaggerate about your products just to make them sell. Come clear to your buyers.

Preparing Your Ecommerce Website

Setting up your ecommerce website from the scratch might be a tough task for somebody who is not IT sound. You might need to hire web designers and developers who will create your online store. However, this is a time-consuming process. Therefore, you can go for pre-built design templates which will save a lot of time as well as money. Make sure that you use design templates which are mobile responsive so that it can be accessed from any gadget.

Choose Payment Method

Decide whether you want to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can start accepting COD payment from the second you develop your ecommerce website. If you are willing to sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily.

Shipping Your Handicraft Products Safely

There is nothing worse than a shipment delivered at the wrong address or with the wrong/damaged product/s. This surely takes a toll on your brand and your customer might not trust you again. This will affect your sales and potential customers. Therefore, it is necessary that you ship your products properly. Choose packaging material according to the product type. If the product is delicate and breakable, then you need to take extra packaging care. But, make sure that you don’t make your package too big as it will increase your shipping cost.

Marketing Indian Handicrafts Online

Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing tactics so that you can increase your sales and sell products.

1) Search Engine Optimization

Choose relevant keywords with maximum searches and minimum competition, include these keywords in your site content and product description. Also, use these keywords to carry out SEO marketing so that your audience can search your store on the search engine. It is free but time taking.

2) Email Marketing

Got email IDs of your potential customer? Great! Showcase your products and offers attractive discounts and wait for buyers to flood into your store. Get your handicrafts directly to your customer’s inbox directly.

3) Paid Advertisements

To reach more audience easily, spend some money and start your paid advertisement using Facebook or Google. You can choose your target area and audience and run advertisements within your budget. Don’t forget to attach an attractive image alongside to attract more audience.

4) Selling On Third Party Sites

Choose between affiliate marketing or selling on marketplaces to drive more traffic to your online store. While affiliate websites will increase sales on your website and your brand name will be highlighted, selling on marketplaces will increase your sales without spending too much money on marketing. However, it will not help in brand visibility.

5) Sell Indian Handicrafts Internationally

If you want to sell handicrafts online not only in India but also abroad, then you need to make certain changes in your website as well as your marketing strategy. To know more about selling products internationally, click here.

Was this helpful? Got any queries on selling handicrafts online? Do leave your comments below!

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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How To Activate In-built Browser Push Feature on KartRocket Store!

If you are a true marketer, chances are you’ve heard of Browser Push. In the world full of apps and websites vying for our attention, Browser Push always and forever seek our attention through pop-ups. But now, what exactly are Browser Push notifications?

Browser Push notifications are messages that you can send to your customers or visitors on their desktops or devices even when the web page is not open. Simply put, it gives you an opportunity to re-engage with your website visitors & customers through little messages. These Browser Push notifications work same as Mobile Push notifications do. For instance, do you remember when you received a message of “Great Indian Sale” from Amazon on your smartphone even though you haven’t opened the app for weeks? Or let’s also take an example of Snapdeal’s “Diwali Unbox Sale,” even those messages were popped-up when you see notifications on your smartphone, right?

So basically, Browser Push works in the same way – just when a person is on Desktop. Now, have you ever why do you need to use them? If yes, then let’s answer your question.

Somehow, these Browser Push notifications are the best and most effective way to attract the customers you want or to regain back the attention from existing customers. They provide businesses with an opportunity to be in touch with their customers every time they come online.

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Marketers are always looking for the best way to engage customers with the brand and break the barriers to expanding their businesses. Emails, in-browser messages, and social media are the helpful platforms that support you to grow your business but, all these too have their own limitations.

Browser Push notifications act like a game changer in the stereotype marketing world. We are glad to announce that this feature comes as an add-on to your existing plan you simply need to activate this from your back end. We’ve included lot of bundled marketing features in your plan. To get the complete understanding of the available marketing features, click here.

There are default templates that we have scheduled to make things simple but you have the control to change certain settings.

List of automated Browser Push campaigns active on KartRocket panel

  • New Arrivals on Mondays

These browser push notifications keep your existing customers updated with the new products added to your store’s catalog.

  • Trending products on Thursdays

Trending products helps your customer stay updated with the latest trends and fashion

Here’s how you can activate the feature

  1. Login to your store admin panel, click here
  2. Navigate to Marketing > Re-engage section

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  1. Click on “Browser Push” tab
  2. Toggle the status “ON” to activate the automatic browser push feature

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P.S. You can only activate the feature once you are logged in with the admin credentials.

Final Words –

Cut down the clutter from your marketing efforts and focus on Browser Push notifications as a new trending marketing strategy. With restrictions and low opening rate of boring Email campaigns, Browser Push may help you reach great heights along with great revenues.

Watch out this space to get the better understanding of the advanced features we’ve in the admin panel. You can also write to us on shalini.bisht@kartrocket.com or call 011-39595108 for any queries.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Here’s how you can find a guest posting gig!

Guest posting is the act of publishing your blog on someone else’s blog. It is a great way to spread information about your brand. You have the chance and opportunity to voice your brand in front of a separate website audience and what helps the most is they give you a boost in search engine optimization. The transaction either happens in exchange for payment or the other blogger wanting to post a blog on your website. Many people have difficulties in publishing their blogs in another website so below are some tips that will come handy while searching for guest posting:

Search on Google

Well, it is not a surprise that Google will come to our aid regarding this problem too. It is the easiest option to find sites where you can write or people that maybe be interested in writing in yours. Plenty of websites out there sends open invitation to people, to write for them. All the different kinds of advertisements clearly call out to different kinds of content and some also encourage a third party writing for them. Simply use the key phrases like ‘guest posts’, ‘write for us’, ‘submit content’. Like for instance if your plan industry concerns travel and tourism, search using the phrases like ‘travel bloggers write for us’.

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Contact editors

The only one who can decide to put your name up on a book or the site is the editor. He is the guard of every publication house and without convincing about your content to the editor you will proceed nowhere. Do a thorough research before you plan on contacting any. Have a quick look at their LinkedIn profiles. Try to understand the kind of work each of them indulges in. That will give you the definitive idea of how to win them over.

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Convince with your content

In order to please the editor of the page make sure you have your content right. You may butter him up to read your mail but more than the way of approaching, the material that you approach with must be equally convincing and solid so as to please the boss. In fact cut to the chase, mail your content straight away to the editor. It shows a bold statement proving that you believe in pleasing with your material and also shows the amount of confidence in you. This step might seem tricky and risky for some as it involves the risk of directly putting your ideas in front of someone without having the surety that it will make its way to the site. But nonetheless, this is a strong and a bold step for any guest writer.

Adopt their style

A sure and effective way to have your article posted in your desired website is to get the hang of their style and content. The main reason behind this fact that editors do try to maintain the parity in terms of content and types of articles that are being put up on their website. So, make sure you scrutinize the web content of their site and prepare your content according to the style that suits the best for the website. This is a sure shot way to get your work up on the page.

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Make use of your audience

Involve your audience. You may not be aware but any one of your daily readers may be associated with the different website in the same industry you are working for. And in order to do that use your mailing lists and social media handles to advertise you wish to publish your content on some other website. Also, a great and a more direct way to have people approach you as a guest blogger are to directly post your advertisement on your site asking editors to get in touch with you.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Top Myths About SEO – SEO Tactics De-Mystified Part -1

Unethical SEO or SEO Scam

Most agency out there today out there are just looking to make quick money and are no bothered about actual need of the client or looking to help them. They charge the little amount of money which seems nominal to the client. But what the clients they are paying money for nothing really. It’s appalling to see or hear people putting their hard earned money into something which is never going to give them any returns. KartRocket advice pick agency or SEO packages basis the services they would deliver and the impact it would have on your business not on the price only.

Ethical SEO would always give the result when SEO is done in the right manner it would start showing results in the first few months itself.  Investment in SEO is a must and it has to be done in the right manner with the right earnest.

Google Will Do The Work For Us

Some of the merchants think that all they need is to launch a website and then Google would do the rest.  The concept of creating as many URL as possible and then feeding it to Google Search Console would get you traffic and ranking is not going to happen.  The actual reality is that Google & other search engines are looking to give the best experience to the users while searching for results. They are looking for pages with unique content and which would value to the user if they land on the page. The concept is simple to create pages which would add value to your site and would be also beneficial for the visitors of the website.

SEO is a One Time Thing

We hear so many people say that we had SEO done for a month and that was the end of that. They think this one-time activity would reap benefits for a long time. It actually quite the reverse, SEO is an on-going activity which needs to be done regularly in order to sustain rankings and traffic. Also, it’s is required to keep doing SEO to tackle things like:

Google Updates

New Competitors

Link Rot

Note: There might be cases where website owner might be getting more business than they can handle thus in such cases one Time SEO can be sufficient but for all other situations it is advisable to have an on-going SEO work for the website.

The Age of Link Building Is Over

We agree that old age strategy of doing excesses amount of link building is over but that does not mean that link building is dead! We believe that it has evolved and thus lead to the decline of manipulative & nonrelevant links.  They way that link building works now is it has been very specific, quality based & with a scaled down approach. In fact, the modern link building yields result much faster. Natural links and content which help attract such links is the way forward.

We should rank for a generic keyword

Now we all like the idea of our website showing up on top rank for the generic keyword like “shopping” in the case of an eCommerce website. They think this would get them all the traffic they want which would get them the orders they need to keep the business afloat.  First of all, it is very difficult to rank in such generic terms and secondly even if we do rank; due to the lack of intent would lead no transactions. Thus it’s total loss situation. The right way to go about this by selecting a wide variety of long tail intent based keyword which would generate equal or more amount traffic which would help drive transaction on your eCommerce website.

Meta Tags Are Thing Of The Past

First, let us introduce you to what exactly Meta tags are:

Meta tags are used by webmasters to provide search engines information about their sites.

These tags are used to tell the search engines what a page is about, also gives the user an idea what kind of information to expect when they land on the page. People who write about the Meta tags have little or no impact on the search rankings are clearly mistaken.

The Meta tag is divided into 3 parts:

Title

Description

Keywords

Leading SEO experts have validated and voiced that title tags play a pivotal role in getting the rankings for the website. The description tag plays a role in improving the CTR for the results that are displayed on your website. The impact of the keyword tag is less now nullified.

My website has enough content. Why should I push more content then?

We don’t even know where to start on this. Not creating fresh content on your website is such a big sin that it would hurt the organic results so badly that it would be tough to recover from it. Every ethical SEO expert knows the importance of pushing content on the website. Relevant and fresh content on the website is one of the best ways to garner more traffic for your website. Once you start populating your website with good quality content, you would see an increase in the traffic for the site. Supported with a little bit of off page activities for the content. The impact would be multiplied.

Branding has nothing to do with SEO

Branding or brand name keyword optimization is one of the most important elements of SEO optimization. Having brand visibility across the web has multiple level impact. First, builds brand recall which also impacts the direct traffic for the website. Brand name anchor links help improve the domain authority and also which in turn helps improve the rankings for the website across the web.

KartRocket, provides complete SEO packages for both On & Off page activities. We ensure that we follow all the best practices for Search engine optimization. We ensure that we give preference to quality vs quantity for all our customers.

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Beyuva –  An exclusive store for fashion accessories &  jewellery

We have the founder of BeYuva with us today to share her entrepreneurial journey with us. She purely explains how passion and devotion could lead to something so wonderful. Let’s hear from the founder herself.

BeYuva is a combined teamwork. We all have made this and worked equally hard.It will be a long article in the event that I expound on behalf of each one of us. All I can say is we came together as we all wanted to do something different and our goals were aligned towards the same segment. Hence we established BeYuva.

How did you come up with the idea of creating your own store?

It was one fine evening of our graduation day and we the team members of ” BeYova” were sitting in our college canteen discussing with each other how can we accomplish something of our own. It was then when the idea about “BeYuva” struck us. The third year of graduation, unsure of what we needed to do however sure of where we needed to be – we set out this wonderful beginning of ‘”BeYuva”.

Our boutique is a collection of our uniquely thought of and patiently selected accessories and pieces. We trust that it is imperative for a lady to dress well. We simply are a method of giving them that bliss. Our collection ranges from earrings, necklace, anklets,  key chains, wallets to telephone frill and significantly more.  We at BeYuva have confidence in spreading joy for everybody and therefore ensure our costs are constantly affordable.  Our Delivery administrations are speedy and safe yet mollified with our customized touch.

They say a lady is known for the adornments she wears and we ensure each lady merits recalling.  BeYuva just adds a little shimmer to your spirit.

What is so unique about your online store?

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It’s simple for fashion visionaries/entrepreneurs to begin to fall in love with their thoughts and products. But remember, the accomplishment of your business will rely upon whether you can react to the necessities of your target audience. So we at BeYuva will attempt to concentrate on the core design and additionally cater different requirements of our clients.  So be a trendsetter and, shop with us as we present you quality with adoration.

What were the major challenges did you face while starting up?

one of the hardest tests was to change our streams. We tried numerous streams be it planning or teaching, our heart was never there. It was a self-realization to leave our white-collar jobs and get into the mainstream business where we can put our heart and soul. It was a risk. But then they always say ‘  ” darr ke aage jeet hai’ (Beyond dread untruths triumph)

Any learning you want to share with fellow entrepreneurs?

Never lose trust. There’s  always an entry way that you simply need to discover. Continue buckling down and your fortunes will unquestionably take you there.

How was your experience with Kartrocket?

It was an extraordinary learning while working with kartrocket. The administrator and the entire group was truly useful in setting up our store. The energy with which they work is the best things we loved about them.

You can also blow your trumpet on KartRocket blog. All you need is to fill in your store details on KartRocket featured page and we will share your Startup Saga on our page.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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7 ways to make the most of your daily commute!

Pushing your way through the crowded buses, squeezing your way into the metro. The daily commuting experience is the one thing which every office goer hates the most. It is the most unenjoyable part of the day and it seems like a total waste of time and energy. But what if we could tell you that you could actually make use of your daily commuting time and make the most of your day.

Sleep the extra hour

Well, it is the one thing that forms an essential ingredient to the healthy body. For people who have to wake up early in order to catch the early train, you could make most of your traveling time but sleeping the extra few minutes on the bus or on the train. This way you don’t have to grumble about having to lose your sleep and you feel refreshed and energetic by the time your reach your workplace. Hey, but make sure you don’t miss your stop while sleeping on the bus. You don’t want to wake up from your nap and then realize that your office was half an hour back somewhere where the conductor kept yelling at you while you were busy snoring in your seat.

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Set up short goals

For the ones who don’t like to sleep or rest in public places, another great way to make use of your traveling hours is set up short goals and fulfill them. For example, watch the episode of your favorite series on your phone that you missed last week, plan out your entire week’s ‘to do’ list’ download fun applications like Sudoku chess and other interesting games available on our smartphones. This way your get utilize your time in a productive manner.

Download podcasts

Some people prefer to start their day without any physical or mental activity. They just want to relax enjoy a comfortable ride to their office. So a great way to make your ride more fun is to catch the daily podcasts and listen to them while you are traveling. In this way, you don’t have to utilize your work hours for doing personal things and you can enjoy your ride without having to invest physical or mental labor.

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Read a book

Now it is needless to list out the innumerable advantages of reading a book. Well, reading a book also comes to rescue who do not wish to spend their valuable hours of their day traveling and staring at the fellow passengers. You do not necessarily have to carry the fat books to your office, eBook reader and a kindle are technology’s greatest gift to book lovers. Those long hours in the buses and metro will seem to pass away in a jiffy when you are hooked on to your favorite author.

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Head start your work

Make sure you upload your unfinished work on google drive while you leave from work the previous day. In this way, you can make use of your time and finish your pending work before you reach your workstation on that day.

Exercise

Exercising is a great way to make some productive use of your traveling time. By this, we don’t suggest you carry your gym mats and start your yoga while waiting for your train. What you can do is, instead of taking the bus or the metro, leave early from your house and walk to your office. You can also use your cycle to reach your office. Not only do you do your bit to control the global pollution by chucking the public transport, you also get the flat tummy to flaunt in front of your colleagues and friends.

Networking, start conversations, make new friends

Sad news for introverts, though, but for the ones who are outspoken and love to talk and interact with people, the long commuting hours in a day are a great time to build new friendships and interact with people. Use your conversational skills to strike up interesting conversations with people traveling with you. Sharing stories and discussing over social issues can be a great way to make use of the commuting hours.

Did you find the article useful, do let us know in the comment box or write to us on shalini.bisht@kartrocket.com

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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5 Popular Apps and Tools to help covert potential buyers to shoppers

Every eCommerce store is always on a lookout for ways and means to augment sales and traffic on their web platform. Of course, there are different ways and suggestions provided by several marketing and sales experts but you cannot implement all of it at one go. So, here we have come up with some important tools and tactics that will help you increase traffic and sales on your eCommerce portal. To help you implement these tools and tactics, there are certain apps that you can put to use. Let’s take a quick look.

1. Develop an Automated Email Marketing Campaign

Speaking about converting the potential customers into buyers, one thing that works better than others is – Email. Ideally, you can send three different types of email marketing campaigns:

Abandoned Cart Reminders

Approximately 70% of the potential customers abandon their carts before checkout. When you are planning to boost sales, your abandoned carts must beat the basics. These automated email marketing campaigns will help you target the customers who do not make it to the checkout. So, basically, you’ll need apps that will send personalized emails and contain images of the pictures of the products that were added in the cart.

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Personalized Newsletters

There are apps that will help you build personalized newsletters according to the preferences, needs and desires of the customers. For instance, if a particular customer is continually scrounging different websites hunting for external hard disks, you can send them personalized newsletters that contain information on the hard disks available at your portal, or likewise.  

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This feature is inbuilt in your KartRocket subscription plan, click here to understand how you can activate it.

Effective Segmentation

Segmentation is important when you wish to send fewer emails yet make more money. This tool will help you segregate the buyers into different segments or groups to help you target each one specifically.

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2. Take help of your loyal customers

Why would a customer want to shop with you over and over again? Only when you appreciate their loyalty! It is imperative that you’ll have customers shopping with you in the loop when they get some exclusive benefits of picking you over the other eCommerce portals. But how can these existing customers convert potential customers to shoppers? Simple! Give them benefits or rewards for inviting new customers or shoppers to shop with you.  

App that works: LoyaltyLion

Why: This application helps you drive loyal customers back to your portal. It also encourages them to make repeat purchases and refers your portal to their friends and family.

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3. Capture Visitor’s Email Addresses

According to research, 70% of the visitors who abandon your website never return. So, to make them come back, you need to maintain a database, primarily their email addresses that can be used by you to send them offers, deals, sale announcements, and come back rewards.

App that works: Email Pirate   

Why: Email Pirate helps you capture your visitor’s email addresses. It creates opt-in forms that are visually appealing. Further, it also generates exit popup which can be left only once the users enter their email address.

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4. Get Product reviews

Product reviews is an important element of online sales. They work as a product pitch that doesn’t come from you (but rather from a genuine third party). It has two key benefits:

  • Increase the sales of your reviewed products.
  • Improve the SEO friendly scores on Google.

Usually, a customer is apprehensive in making a purchase from a new website. However, when a particular product that they are seeking has a number of positive reviews, customers are driven towards it. So, it is important that you encourage your existing customers to leave reviews so that new customers are driven towards your products.

App that works: Product Reviews and Yotpo

Why: It is a free application and helps you collect product reviews from your existing customers on your website’s product pages.   

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5. Affiliate Marketing

Affiliate marketing is a performance based marketing. Under this, a business rewards the affiliates for every customer or the visitor that is brought on the portal by the marketing efforts of the affiliate. So, largely you reward other people for marketing your products in exchange of a percentage of the sales that is generated as a result of their marketing efforts.

App that works: LeadDyno  
Why: It does everything that an affiliate agency would at a much more competitive price. LeadDyno is easy to integrate and pays affiliates automatically.    

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Final Say

So, now you have five important tips, tools, tactics and apps that will help you convert your potential visitors into customers. You can start with the free trial of these applications and see how they work for you. Do let us know in the comment box, how each one of these worked for you.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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The top 15 facebook applications for growing business!

Handling a Facebook page is harder than it sounds. One has to juggle between making daily announcements, marketing their new products, connect with potential clients who show interest in your business, connect with existing clients, keep a track of upcoming festivals, pre-plan offers according to the upcoming festive season and most importantly monitoring client feedback. Needless to say, all these help in the growth of the business.

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And to our rescue, there are various Facebook apps that help take care of all these:

  • Hootsuite: As many of us may already be aware, Hootsuite is an amazing scheduling tool that helps you create a calendar of events, contests that you may want to launch to your customers and takes care of automated messages. Additionally, it can use a social media monitoring app that helps you connect and see what your clients and people are talking about your brand. It even gives key demographic of your audience which helps you target them more in an efficient manner in future.
  • Agorapulse: This wonder app is your one-stop solution to all your duties that a business page may have. Starting from scheduling Facebook posts to creating quizzes and contests, monitoring shares and mentions. On top of that it you can use it for your Customer Relationship Management as well.
  • Heyo : An extremely user-friendly app helps you to create the contest, promotional announcements, helps your redirect traffic, leads and sales simply by dragging and dropping also customizing content. The best thing about this app is it works wonders in mobile devices which mean you can reach your clients across multiple devices.
  • Woobox: it is an app that helps in creating contests, sweepstakes, polls quizzes and more. In addition to that, it also has the facility to integrate tabs for social channels like Twitter, Instagram, and Pinterest and finally allows you to project your content to Facebook.
  • Pagemodo: Pagemodo is a super cool app which helps you customize your Facebook page in order to make it more attractive. Creating new cover photos, welcome page, generating new contests, sweepstakes, and giveaways, customizing Facebook tabs by helping make own HTML tabs-this app is definitely a must for all those who want to explore their creative talents and showcase them on their Facebook page.
  • Shortstack: Along with usual features like creating calendars, contests, polls and sweepstakes. Shorstack can also be useful for people who looking to create landing pages and signup forms. It also helps you highlight products, has a gallery building feature and help you promote your page across multiple social media channels.
  • Mailchimp: This app combines with Facebook and helps you place contact capture forms onto your page. And gradually as the email lists grow it then helps you launch an inbound marketing campaign specially fit for your fans.
  • Ecwid: Ecwid is a global community spread over 175 countries using 40 different methods of payment options. This app helps you open up a Facebook store and also gives you the facility to sell your goods simultaneously on other websites.
  • Boast: It is an app that helps in the collection, management, and display customer video testimonials from your clients. And then combine with Facebook it then helps you to display these collected testimonials on your page.
  • LiveChat: LiveChat comes in handy as it helps with visitor information, automated greetings, after hours forums, chat windows. And because it combines with Facebook it allows you to chat with your fans and clients via messenger.
  • Livestream: Livestream helps your post video content onto your Facebook page. Now think how useful it will be for some businesses who want to show a live workshop and demonstrate and showcase their products to their clients and potential customers.
  • Static HTML-Thunderpenny: This app helps you to create the type of content one wants inside a particular tab. It is a simple HTML editor which also helps create contact forms, coupons, and inserts Google Map location and PayPal option.
  • Networked Blogs: Adding a blog to your chances of being discovered easily, as it helps content being automatically published on Facebook and Twitter, which in turn helps in connecting with the relevant influencers associated with your industry.
  • Simply measured: This app helps you discover information from your Facebook fan page and even determine what and how the fans are liking, commenting and sharing.
  • Sprout social: Sprout Social helps you publish across a variety of social media networks as well as help monitoring fans. You can use Facebook profile information to see how successful your campaigns are going and pre-plan the best suitable time to publish the next one.

Did you find this content really helpful? We love to write detailed content on how marketing should be done for eCommerce businesses. click here to explore other useful marketing articles.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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3 Mistaken myths about conversion rate optimization that are hampering your time!

Conversion Rate Optimization is required by any e-commerce website to function well. The main focus is to convert visitors into customers which indeed leads to benefit the business. There are several tools which help to enhance the conversion rate that is well read by experts in today’s time. But there also exists several misconceptions which are utterly vague and do not make any sense. If any website brags about the rise in its revenue just by swapping a headline, do not focus on it as it is totally misleading.

Let us highlight some of the most common myths related to CRO that are indeed wasting the time of numerous entrepreneurs globally.

CRO = Split Testing

Conversion Rate Optimization is basically tracking the actions of the users in order to check if they are buying from your website or not. One of the most common myths that prevail in today’s world is related to Split Testing. CRO is not actually confined to split testing but has different elements involved which are not known by many e-commerce developers. The job of a CRO consultant includes identifying and fixing hindrances that are hampering the conversion rate. One needs to understand that CRO practice should highlight the important factors such as:

  • Functioning: Does the site perform simple functions? Is it easily functional across devices? Are all the buttons clickable?
  • Accessibility: Is the website is easily available to all users regardless of their location or devices?
  • Usability: This is an important factor that focuses on making the website more usable. Can people easily use it without any sort of guidelines?
  • Intuitive: Are the website’s content and navigation intuitively found out by the users?
  • Persuasiveness: Is the website persuading enough? Are the users involved convinced enough to share their contact information or buy a product?

A/B testing shouldn’t be avoided completely but one must be aware when it works effectively for CRO.

Single Skill Practice

If we are talking about misconceptions related to CRO, then this point is surely quite popular. This myth has surrounded various businesses and is indeed a waste of time and money. CRO is counted as a single skill which is not at all true. In reality, CRO is a broad field of practice that includes a number of skills. To master in conversion rate optimization there is a need to learn at least three different set of skills.

  • Copywriting: This skill is indeed helpful in affecting the users on your website for positive results. It is the art of writing persuasive content that surely has a major impact on the conversion rates.
  • Designing: The graphics available on your website does play an important role. From the website’s UI/UX to other design elements, everything is connected to conversion rates. A talented UI/UX designer who holds good knowledge about conversion rate optimization is surely a big asset for the website.
  • Analysis: Analytics include running tests and spotting their results. A skilled person is needed who is capable of carrying out these actions.

The need for a developer can also flash under certain circumstances in order to code up page variants. This offers a clear picture about CRO being a compilation of skills that should be viewed on a broader canvas.

Minor Changes Lead to Bigger Results

There are several case studies that are indeed misleading. By changing a single word can a website gain 90% more views? Most entrepreneurs are tempted to find out those simplified single steps to acquire big rewards. The truth is that these case studies are false and often end up wasting your time. Such studies do not cover some of the most important aspects which are needed to give a logical explanation for CRO.

They do not highlight the important information related to:

  • The tests performed and their duration.
  • Status of the traffic during the testing period.
  • The other different changes related to the website.

The conversion rate is enhanced by focusing on different methods that test various elements on your website. Small elements aren’t much capable of offering higher conversion rate optimization. One needs to understand that risks are important in order to redesign the website by changing the colors, layouts or even graphics. Such expectations are quite dangerous and do affect the working of the business.

Final Say:

The above-stated misconceptions have hampered the working of a number of e-commerce businesses. Logical thinking is quite important which should always be given top priority before framing marketing strategies. Higher CRO can be acquired through proper analysis, test results and positive changes that are significantly good. Stay away from such baseless myths and do check their eligibility through experts before wasting time and money on them.

Did you find this content really helpful? We love to write detailed content on how marketing should be done for eCommerce businesses. click here to explore other useful marketing articles.

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Why Blogging Is Important For Content Marketing. How Can It Be A Game Changer?

Having a noteworthy web presence is necessary for eCommerce businesses nowadays to retain their online business spots strongly and to increase the number of web customers for their platform. We all are aware of the fact that Content Marketing has always been the distinguishing point for any business but despite that, most of the online business owners turned marketers ignore this while giving their full concentration on rest of the marketing strategies. As e-market environment is too competitive today with multiple online sellers supplying identical products, the Content Marketing publication can be a great alternative for eCommerce owners to attract and retain a huge number of web audiences as well as to engage them with their brands.

Content Marketing publication can be done via multiple sources that include newsletters, videos, reviews, social media promotions, eBooks, and most importantly by blogging which we are going to discuss further here.

How Content Marketing Helps Your eCommerce Business?

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Ecommerce business owners with a small number of the audience or localized business approach might not feel the necessity of blogging and run away from this task. But the fact to consider here is that your number of online audience and customers stay the same until you reach out to the billions of web users with something interesting, which can be only done with appropriate Content Marketing publication. Available search engine statistics suggest that business blogs can be crucial for increasing online traffic for your eCommerce business. In fact, blogging can be one single aspect that will set your whole eCommerce business away from the rest.

Right Kind of Branding & SEO practices

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As you share new blog posts on your web profiles, it will drive potential business traffic to your eCommerce website as well brand your business in between industry expert niches. Your blogs may include tutorials, tips, tricks, news or other knowledge sharing details related to your business that your target business audience is searching for, while you can also share sales information which will further boost your SEO statistics. By the use of trending & high traffic keywords in your blog & it on all available broadcast, platforms will drive a lot of genuine traffic. Your eCommerce website will index better in google & attract more and more prospective clients.

Better Customer Engagement

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In the growing era of competition attracting customers for purchase on your website is not a cake walk. You should utilize the art of blogging as a medium to get engage with your customers on a continuous basis. You can spread inspirational stories to keep the customers motivated, relevant to your product or industry, or stories related to your industry that clients have shared. Your blog is an additional platform where you can add better visuals to engage your clients. You can easily put videos or pictures that may or may not be directly relevant to your product, which will further direct audiences from different sources to your eCommerce platform.

Best Online Platform for Business Announcements

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Even if you opt for e-mail marketing, news mediums, paid ads or have a special corner on your eCommerce website for business announcements, blogs is always a distinguishing place for your visitors and customers to learn your new business announcements, launches, and updates. Blogs are preferred medium because of their non-promotional tone. Blogs follow a pull based approach if your Content Marketing is shareable & worth reading users won’t mind spending time on your website. Viewers can easily place up their queries, interests, and suggestions regarding your products, which will later work as a conversation engagement process to involve clients for future purchase.

Increased Brand Community & Loyalty

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As like social media platforms, blogs also allow customers comment on the posts. Ensure to actively respond them with return comments or private messages; which makes your customers feel as they are part of a bigger online community. If you are worried about spam or questionable comments, just set up a comment filter for your blogs and approve the comments you want to display for conversation before they go live. Blogs also play a crucial role in building brand loyalty for an e-business. Your number of retaining customers is likely to be low if you don’t have extreme brand loyalty for your business. Post blogs with an appropriate balance of fun, professional, informative and relevant data, and they will help you build optimum brand loyalty. Also, don’t forget to add your community, social welfare and charity involvements in your business blog posts, as customers are most likely to support and involve in businesses with strong motivation and achievements.

Helps with Viral Marketing & Social Media Efforts

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If your blogs have a great deal of information or interesting facts for readers, then there are promising chances that readers will share the link amongst each other, which potentially provides the path for your blog postings to go viral. Even if they don’t achieve thousands or millions of shares, they can easily achieve a much larger portion of the target audience for your eCommerce business. You can easily share your blog posting URLs into your social media posts and other online marketing campaigns with like and share options, which will help you to expand your social media reach easily.

The most important thing to consider here is blogging is a highly effective, but completely free of cost marketing strategy. While eCommerce business owners can choose paid options to promote their blogs, carefully generated blog posts with detailed information and interesting topics don’t need any paid promotion at all. A good piece of blog Content Marketing can attract thousands of eyeballs.

Need help to build an excellent online presence for your offline business? KartRocket can help you. We have empowered 3000+ SME’s, small retailers & entrepreneurs to start their own business. KartRocket’s DIY eCommerce solution enables you to easily create an online store, design & customize it in less than 10 min.

For any other queries with the content on this blog, write to us on shalini.bisht@kartrocket.com.

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