Augmented Reality (AR) & Virtual Reality (VR) – Business Opportunities and Benefits
In this age of technological development, a lot of businesses keep on developing their technology. For example, artificial intelligence (AI), initially considered as a computational and cognitive force, was described differently from traditional computer programs when emerging.
Today, the same AI has been integrated into various products used by many companies and their consumers. It seems AI technology has been adopted and integrated it into our daily lives.
Walking on the same path, Augmented Reality (AR) and Virtual Reality (VR) are new technologies that are slowly and steadily becoming a part of our lives with the help of digitization.
What is Augmented Reality
Augmented Reality (AR) is the ability to insert digital objects, on your digital camera screen, as a part of the real world. It’s a technology that imposes computer-generated graphics on the user view of the real world and making it a composite view. For example, Snapchat is a renown social media platform which allows you to add different kinds of expressions and objects while taking selfies, photos, and videos.
What is Virtual Reality
Virtual Reality (VR) is a technology where real people are made to experience the virtual world. The environment created is similar to the real world where a person can visit and experience that place without being physically present there.
To understand as to how AR and VR would be helpful in any business, let us first talk about few features that contribute to some of the successful engagement strategies:
- Multi-sensory engagement: This allows customers to get involved to learn and use the products by using senses like touch, audio, and even smell.
- Intellectual engagement: This allows customers to share relevant and useful information for having a meaningful experience to know about the products and services of the company.
- Emotional connections: According to a research, making use of emotional connections is as important as presenting logical reasons to make people buy.
Using Augmented Reality for Business
By making use of advanced technology like AR, businesses can build more engagement with customers. Starting with making sales and marketing pitches to aiding customers to make purchases, AR can be used quite effectively.
For example, with augmented reality, people can see how a piece of furniture would look or fit in their home, without even purchasing it. This helps people in making the right purchasing decision. And this ease of making decision allows a brand to be people’s favorite.
Using Virtual Reality for Business
Virtual reality technology is a great way to engage people with reality through a digital medium. As VR allows people to experience the real locations virtually, it’s a great opportunity for businesses to make use of it.
For example, institutions like hospitals, shopping malls, retail outlets, etc. can make use of virtual reality where they allow people to make a visit virtually to see their experience would be when they visit such place physically. Again, this ease of making the right and a timely decision will make you a favorite brand of your target audience.