eCommerce Business Models - Types, Pros, and Cons

Types of eCommerce Business Models, Pros, and Cons

The first thing that comes to our mind when we talk about eCommerce is that it is an online commercial or sales transaction that takes place between the supplier and the customer. While the idea of the concept is right, there are more specific factors involved that categorize eCommerce into six major types. Each of these types has different features and attributes.

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eCommerce Limitations and Disadvantages

What are the Limitations of eCommerce Businesses

eCommerce has become one of the most popular mediums of transactions in the recent years. While it does offer quite a lot of benefits to both buyers and sellers, it is not totally free from disadvantages. By having an idea of these limitations, we can address them and come up with a solution.

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eCommerce Product Pages Conversion Optimization

11 eCommerce Product Page Conversion Optimization Tips

As an owner of an online store, you invest quite a good deal of money and energy in order to have a good design, a well-functioning system, and a smooth payment process. However, in the process of doing all these, a lot of the owners seem to forget to deal with the creation and maintenance of the product pages although they are extremely important. Let us have an idea of the best practices to improve eCommerce product pages so they convert better for your business.

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Reduce eCommerce Shipping Cost

How to Reduce Shipping and Delivery Cost in eCommerce

When it comes to eCommerce business, delivery costs may be a headache in the revenue. With the rising shipping costs, a significant amount of money goes away from the business. This is one reason why most businesses would want to have a delivery channel that is cost effective and at the same time provides maximum reach and reception. As an entrepreneur, you need to have a proper strategy that ensures that your delivery costs are kept within a limit and does not shoot up. So let us have an idea as to how you can reduce your delivery costs and get profitable.

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GST Impact on eCommerce

GST and its Impact on eCommerce Businesses

In July, the government of India has introduced the Goods and Services Tax (GST) across the country. Hailed as the One Nation One tax policy, this unified taxation across the nation aims to eradicate tax hurdles and make the whole taxation process flexible and unified. Like all other businesses, eCommerce also has been affected by it. As an entrepreneur in the eCommerce industry, you need to be aware of the impacts of this unified taxation policy and accordingly adapt to changing situations. While not all areas of the GST will impact eCommerce, but there are some areas that will definitely impact the online businesses.

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eCommerce Fraud Prevention

How to Protect Your eCommerce Website from Frauds

Like other forms of business, eCommerce business is also based on getting the right customers and adding to the revenue. As it involves all the necessary business processes, it is also vulnerable to fraudulent activities. Because eCommerce business is solely based on the internet platform where there is a virtual meeting between the sellers and customers, it is more susceptible to frauds. As an entrepreneur who is into an eCommerce business, you need to prevent against such frauds so that your business does not suffer any losses. By this way, you will be able to add to your sales and profit.

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How to Sell Products Online in India

How to Sell Products Online in India

With the advancement of the internet today, more and more people are thinking about selling online. This can be a great way to earn good amount of money without any hassle and capital investment. So if you are thinking about making some good money, go for an internet business. Thanks to globalization, India has now become one of the strongest economies in the world and its infrastructure has also increased leaps and bounds. In addition to the urban areas and cities, even the rural populace now has access to the internet. With the Digital India initiative, the spread on the internet is expected to grow more. eCommerce is now an established business platform in the country and so it’s a great idea to sell products even from your home through the internet.

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eCommerce Inventory Management Process

eCommerce Inventory Management Process

Inventory management is an important term when it comes to the eCommerce business. As the whole concept of eCommerce is based on the internet, it is always important to keep sufficient inventory to cater to the demands of the customers. In simple terms, inventory management helps you to manage and keep track of your inventory so that you can channelize them accordingly and deliver to the customers without any delay. It ensures that you always have optimum stock of the products that you intend to sell. It makes no sense when you are selling products to customers and then run out of stock within a few days of time. It is not a good precedent for an eCommerce business.

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PETTY EXPENSES ON YOUR ONLINE BUSINESS

The Impact Of Petty Expenses On Your Online Business

Have you so far been wondering how to start an online business in India? Well, needless to say, owing to the enormous success of top eCommerce sites in India, it appears as a productive and rewarding opportunity to most business people. Doing business online has now become a cakewalk in the literal sense, such that it is no longer the monopoly of the rich or the resourceful and even an ordinary person with no work experience can run a company with a handful of resources.

The buzz about online business

When an entrepreneur is struck with the question of how to do business online, he is left stung with the idea of having a web presence in the first place. As easy and lucrative as it sounds, the delicate areas of any field are not as easy to crack. With the immense experience that one can gain by referring some of the leading online Ecommerce platforms operating in India, it is crucial to extract ideas and a sheer understanding about the functioning of the online business sphere. One simply cannot plunder into the ocean of the internet and expect overnight rewards. There are examples of success and failures both to take a cue from. At the very basic level, one needs to understand the relevance of the products and their pricing, at which he can put up something for sale on an Ecommerce platform.

What is Ecommerce website?

An Ecommerce website is an online platform that provides a medium to conduct business transactions, very similar to the way transactions are made in a brick and mortar shop, but highly sophisticated in comparison. People scroll through the listed products on the online website and add to cart based on a number of factors. In many ways, Ecommerce websites are becoming indispensable, owing to their quick and convenient services and competitiveness. Some of the best Ecommerce websites in India have gained all the fame and reputation, following to their excellent services and dedicated product offering. What you can sell online is a matter of your expertise in the field of business and comprehension concerning upcoming marketing trends. As long as you can bring it online and present value to the customers, you can be sure of gradually hitting benchmarks.

What about the costs?

This is perhaps the one aspect of online business in India that gives a hard time to many entrepreneurs. Not the entire workforce is sufficiently trained to operate software and PCs. They have to be trained thoroughly to manage an online business. Besides, the work performed by them has to be evaluated on a regular basis to ensure that it is correct and free of mistakes. Also, most of the times these days, entrepreneurs are choosing to rent workspaces instead of owning one, which also entails a considerable rental cost. Added to this are some overhead costs, such as electricity bills, water bills and various other miscellaneous charges that are to be met on a monthly basis. All these costs, combined, impose an enormous burden on the businessmen, particularly at the initial stage when the revenues are not churning in. In this case, it can become extremely challenging and competitive to run an online business while maintaining the target of growth and income. For this reason itself, many online business entrepreneurs look forward to getting funded by venture securities and angel investors in order to be able to continue their daily operations.

In the tough times, competition is stark. Those who can stay afloat in the current can actually look forward to success in the long run. For this, it is imperative for every entrepreneur to have a clear understanding of his expenses and returns. Managing these petty expenditures in the initial stages itself can be taxing for running an online business. In no time, you could be looking forward to a huge mound of savings, instead of unruly expenses.

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Fashion

5 Ways To Ace The Fashion Blog

You might just wake up one day and think ‘today I am going to write a fashion blog’. But what to write and how to write are problems that will take weeks to solve. Fashion blogging is much more than just writing about clothes and accessories. It is the sneak-peek into the blogger’s individualistic way of looking at fashion. With these 5 tips, fashion blogging will be a cakewalk for you

A theme

It is important to choose a theme and curate content around it. Though you can choose the theme at your own will but people will only sit up and take notice if your theme is unique. You cannot just end up writing about the top runway trends. Be more specific and discrete. Fashion for moms-to-be or the highs of vintage fashion can be great topics to begin with. But also remember to select the theme as per your own domain of knowledge and expertise. It is pointless to write an amateurish blog

Know your readers

Yes it is necessary to understand which set of audience will actually read your blog. Is it the mother or the daughter? Or the guy next door? Who is it for? Understanding their problems and giving solutions to them is a sure shot formula to a winning blog. Writing for a niche set of audience is far more challenging than writing for mass readers. But even if your topic is generic, it should have the relatability factor.

Power-punch titles

There is a difference between “how to wear a scarf” and “5 ways to wear a scarf”. While the first title sounds basic and common, the second title gives an impression of a comprehensive guide. Title is the first thing people notice, so you should make it worth-noticing. Don’t write long titles, people will lose interest halfway. Keep it short and crisp.

The look and feel of it

A blog with great content but lousy interface can put off a reader. You can source free templates from the internet or design your own if you are familiar Photoshop, Gimp etc. You can also hire a graphic designer to do the same. Also make sure that the images used are copyright free.

Promote your blog

Let people know about your blog by promoting it. Many good blogs go unnoticed due to lack of promotion. There are several ways to promote a blog on digital media and social media being at the top. As that is where your blog will get the maximum number of likes and shares. Other than social media marketing there are

  • Mobile marketing
  • Email marketing
  • Cost per click

These are some of the efficient ways to promote your blog

Need Help?

Explore our knowledge base to upgrade yourself with enough information to launch your store now and start reaching out to your target audience.

KartRocket has empowered more than 5000 entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

Sell online india

Picture courtesy: www.bacsense.com

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