eCommerce Product Pages Conversion Optimization

11 eCommerce Product Page Conversion Optimization Tips

As an owner of an online store, you invest quite a good deal of money and energy in order to have a good design, a well-functioning system, and a smooth payment process. However, in the process of doing all these, a lot of the owners seem to forget to deal with the creation and maintenance of the product pages although they are extremely important. Let us have an idea of the best practices to improve eCommerce product pages so they convert better for your business.

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How to Sell Art Online and Make Money

How to Sell Art Online and Make Money

Internet business has become one of the most profitable ways of making good revenue within a short span of time. With the advancement of technology, the world has become a small place and you can easily bank on this factor to give a big boost to your business. Starting from sole entrepreneurship firms to large companies, almost all types of business houses are giving good stress on the internet business. So if you are an artist who wishes to showcase and sell your art items, the internet can be a great platform to do so.

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How to Sell Online without a Website

How to Sell Products Online without a Website

Are you one of those numerous people who is looking to sell your products by using the power of the internet? Well, the internet is one of the chief sources of communication in today’s world and it can act as a great tool for making money and earn loads of bucks. The internet is a huge storehouse of information and you can utilize it very well to find various ways and opportunities to enhance to earn those extra bucks.

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How to Compete Big eCommerce Companies - Strategy

How to Compete with eCommerce Giants like Amazon – A Guide

New entrants in any business have to face the challenge of existing and dominant companies. In spite of the presence of these powerful eCommerce companies, many start-up companies successfully compete and establish themselves. This is not by chance but requires thoughtful planning and effective execution.

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Most Selling Products Online India

20 Most Demanded & Hot Selling Products in India Online

Online shopping is a growing trend in India and the numbers of both sellers and buyers are increasing daily by whopping percentages. According to a reliable source, India’s total online sales figure is estimated to reach the US $100 billion by 2020, and apparels would be the largest segment. Clothing even now is a major product of online sales. Other items that are in high demand of online buyers are mobile phones, consumer electronics, footwear, food and health supplements, beauty products, kitchen and home furnishings, fashion accessories, jewellery, books, toys and video games, handmade goods, and online subscriptions.

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How to Market a Product on Social Media

How to Market a Product on Social Media – A Strategy

For business owners in this age of online commerce and social media networking interacting with end users has become customary. Sellers and advertisers are seeking new ways of staying close to existing clients and prospective buyers using various online options including social networking sites. Regardless of the segment of the business, you are in or its scale, social media is a fantastic way of promoting a product or business service. It is a definite way of reaching out to your potential and existing buyers in the shortest possible time and at least cost.

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How to Drive Free Traffic to eCommerce Store

How to Drive Traffic to Your Online Store for FREE

The success of any website depends on the number of visitors it attracts. Without a healthy and sustained visitor traffic, there is no way that a website could become commercially viable. At the same time, it needs to be ensured that traffic is a quality one from which business could be assured. Quality traffic is the key to the success of any online store regardless of the services or products that it offers.

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Selling Products Online without Inventory

How to Sell Products Online without Inventory

An eCommerce website can operate on the support of another website’s products as well. It is quite common these days for an online store to sell products without inventory and earn a commission. This can be achieved in a number of ways. Either the existing eCommerce platform can join hands with another eStore that deals in the same product category as them, or they could also join hands and form a partnership with someone that deals across a varied category of products. An online store can even sell products from home for other companies without thinking much about setting up an inventory themselves.

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How To Setup Facebook Store with KartRocket

Did you know that India has 112 million Facebook users? This means that a massive market with a whopping 112 million users is waiting for you. Of course, they all are not your potential customers, but even the tiniest fraction of this number is huge. So, why not take advantage of that?

Well, you must be wondering that I know the potential of Facebook. I have already targeted that audience with my Facebook page and running regular Facebook ads. What else is left? Well, the answer is that there is still some potential left, which can make an impact of your online business.

Sell More with Your Facebook Store

Facebook Store is a unique offering by this popular social networking website, which takes a step ahead in social selling. You can easily set up an online store from your brand’s Facebook page to sell products.

This means, whether people will visit your Facebook page, they can click on the “Shop Online” tab and buy products. This link will be directed to your ecommerce website. Thereby, increasing your website’s visitors.

How to Setup Facebook Store With KartRocket?

Setting up an independent Facebook store can be a daunting task. Also, listing your products separately on Facebook will take most of your time. However, KartRocket has made this easier by revamping its Facebook store feature. Now, it is easier and with a better UI.

Before you start with the Facebook store setup, make sure that your KartRocket store is live and on the secure link, otherwise your Facebook store won’t work.

To setup Facebook stores and sync it to your KartRocket store, follow these steps:

1) Create a Facebook Fan Page. Fill in the necessary details of your company or brand.
Facebook Store To Sell Products

2) Once the Facebook Fan page is created, copy this URL https://apps.facebook.com/static_html_plus on the different tab to enter Facebook app store. Make sure you are logged in to your Facebook account. Now, click on ‘Add Static HTML to a Page.

3) The following window will open. Select your Facebook page for which you need to create Facebook Store. Then, click on ‘Add Page’ tab.
Create Facebook Store

4) This will direct to your Facebook Fan Page. Here, you can see ‘APPS’ with a star icon on the left side of the screen.

Facebook Store Apps

5) Click on ‘Welcome’ and click on ‘Edit Tab Button.

Facebook Store Edit Tab

6) To get this code, login to your KartRocket store. Go to App section and then search for Facebook Store App. Click on Setting.

Facebook Store

8) On the Setting tab, you will see a code. Copy this code. Please make sure that you change your store domain to sub-domain name and also change the URL from ‘http‘ to ‘https.’

Facebook Store Code

9) Copy this code and paste it to the Facebook store, as told in Step 5. This will fetch your products from the panel and display them on your Facebook Store.

Facebook Store html

Congrats! Your Facebook Store is ready.

Basic Facebook Store Settings (Front End)

You can change the Welcome Name and its image of your Facebook Store. To do this, follow these steps:

1) Go to your Facebook page and click on Settings.
Facebook Store Settings

2) Now, click on Apps and then on ‘Edit Settings.’ Type CTA which will appear on your Facebook fan page like ‘Shop Now.”

Facebook Store cta

3) Upload the image. Make sure that the image size and dimension is according to the size given in the link.

Facebook Store Image Upload

Your basic Facebook settings are done.

Basic Facebook Store Settings (Back End)

If you want to make your Facebook Store more attractive for your visitors and potential customers, then you can personalize it by adding your store banners, choose product categories to sell and much more. Let’s know more about Back End settings, which can be set from KartRocket admin panel.

To access these settings, log in to your KartRocket admin panel. Go to Apps and then click on Facebook Store. After this, click on Setting.

1) Banner
This banner will be shown on your Facebook store header. You can show your products, discounts, and offers, etc. First, click on On, if you want to show the banner. Then, click on Browse and upload the banner. Click on Save. Make sure that the recommended banner size is 832 x 240.

Facebook Store Banner

2) Category Links
You can choose the product category, which you want to sell on your Facebook Store. To do this, click on On and then select the product categories. Click on Save.

Facebook Store Category Links

3) Latest Products
Show the latest product range on your Facebook Store using this feature. Give a title to this tab like ‘Latest Products.’ Then, choose the number of products which you want to show and then click on ‘On’ to activate this feature. Please note that to use this feature, your store should have ‘Latest Products’ app activate on your KartRocket store.

 

4) Featured Product
Showcase some of the top selling products of your online store using Featured Products feature. To activate this, go to Featured Product, type a suitable headline. Now, choose the product limit, turn it On and add the product which you want to showcase. Once you start typing, the product will get auto-filled. Save the changes.

Facebook Store Featured Products

5) Related Product
If your KartRocket store has ‘Related Product’ app activated, then you can use this app in your Facebook Store as well. All you need is to limit the number of products to be shown and turn it ‘On.’ Click on Save.

Facebook Store Related Products

The Output

Here’s how your Facebook Store will look like.

Facebook Store Output

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Sell Handicrafts Online

A Complete Guide to Sell Handicrafts Online

Indian ecommerce is going to be a billion dollar business in 2015. So, why not take advantage of this rage and sell handicrafts online. Indian handicrafts are popular not only with Indian audiences but also with international audiences. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area.

Selling handicrafts are a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. Still, there is a cluster of the audience who are still inclined towards hand made products. Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number of audience, creating an ecommerce website and sell handicrafts online is a great option.

Sell Handicrafts Online: Taking the First Step

Where should I start my online handicraft store? If this question is bothering you, then here is the answer to it.

Determine Product Source

Before you step into the business of selling Indian handicrafts, it is necessary that you need to filter the product categories in which you will deal. If you run a physical business of making and manufacturing Indian handicrafts, then there is no further discussion needed.

However, if you are starting from scratch, then you need to decide the product categories. Whether you want to create an online store that sells “almost” every handicraft product or just want to deal with exclusive categories. You can do a market research on it. Partner with craftsmen or Indian handicraft store that can provide your products. You can also go to Indian handicraft fair or places like Dilli Haat. Sign a merchant agreement with them after deciding the product price and delivery date & time.

Do a Market Research

It is a must do part of running any online business. Before you start your online business, always do a market research about the product, which you are going to sell. This will help you plan your business strategy, in terms of website design, product demand, available product and category, marketing strategy and much more. Checks out what product are being sold by your competitors and at what price. Figure out the hits and miss of their store and plan your ecommerce website keeping them in mind. Also, know your audience to which you will be selling these products, their product demand, feasible prices, and areas where they are mostly located.

Getting Your Product Catalog Ready

The preparing product catalog is both fun and challenging. It’s fun because the products are amazingly beautiful, and challenging because there is a lot of work to be done and taken care of. Let’s look t the important aspects of product cataloging.

1) Category Mapping

If you are selling multiple category products, then you need to make sure that you decide the parent category and sub-category accordingly. This will not only help you to track your product easily, but your audience will be able to check out what they really want by going into the relevant category. List down all the products and decide its category accordingly.

2) Choose Product Price

Product Pricing is extremely important for selling any product online. Include the product’s base price, taxes, shipping charges or any other charges. However, you cannot forget your audience and competitors. Make sure that your product prices are not too high that your audience does not want to buy products and you get kicked out of the industry without any efforts.

3) Get Product Images Clicked

Get your Indian handicrafts come alive with the amazing image. Clicking Indian handicrafts is a tough task. You will need a professional photographer to carry out this work. Get creative with your products by getting images from every angle. Also, you can create an exciting backdrop, in case you are selling home decor or furnishing items.

4) Writing Product Descriptions
The next work in preparing your product catalog is writing product descriptions. After images, a product description is a next thing which your customer will look to judge your products. Write enticing product descriptions which explain your products, quality, material, uses dimensions, etc. Don’t lie or exaggerate about your products just to make them sell. Come clear to your buyers.

Preparing Your Ecommerce Website

Setting up your ecommerce website from the scratch might be a tough task for somebody who is not IT sound. You might need to hire web designers and developers who will create your online store. However, this is a time-consuming process. Therefore, you can go for pre-built design templates which will save a lot of time as well as money. Make sure that you use design templates which are mobile responsive so that it can be accessed from any gadget.

Choose Payment Method

Decide whether you want to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can start accepting COD payment from the second you develop your ecommerce website. If you are willing to sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily.

Shipping Your Handicraft Products Safely

There is nothing worse than a shipment delivered at the wrong address or with the wrong/damaged product/s. This surely takes a toll on your brand and your customer might not trust you again. This will affect your sales and potential customers. Therefore, it is necessary that you ship your products properly. Choose packaging material according to the product type. If the product is delicate and breakable, then you need to take extra packaging care. But, make sure that you don’t make your package too big as it will increase your shipping cost.

Marketing Indian Handicrafts Online

Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing tactics so that you can increase your sales and sell products.

1) Search Engine Optimization

Choose relevant keywords with maximum searches and minimum competition, include these keywords in your site content and product description. Also, use these keywords to carry out SEO marketing so that your audience can search your store on the search engine. It is free but time taking.

2) Email Marketing

Got email IDs of your potential customer? Great! Showcase your products and offers attractive discounts and wait for buyers to flood into your store. Get your handicrafts directly to your customer’s inbox directly.

3) Paid Advertisements

To reach more audience easily, spend some money and start your paid advertisement using Facebook or Google. You can choose your target area and audience and run advertisements within your budget. Don’t forget to attach an attractive image alongside to attract more audience.

4) Selling On Third Party Sites

Choose between affiliate marketing or selling on marketplaces to drive more traffic to your online store. While affiliate websites will increase sales on your website and your brand name will be highlighted, selling on marketplaces will increase your sales without spending too much money on marketing. However, it will not help in brand visibility.

5) Sell Indian Handicrafts Internationally

If you want to sell handicrafts online not only in India but also abroad, then you need to make certain changes in your website as well as your marketing strategy. To know more about selling products internationally, click here.

Was this helpful? Got any queries on selling handicrafts online? Do leave your comments below!

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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