How to Market a Product on Social Media

How to Market a Product on Social Media – A Strategy

For business owners in this age of online commerce and social media networking interacting with end users has become customary. Sellers and advertisers are seeking new ways of staying close to existing clients and prospective buyers using various online options including social networking sites. Regardless of the segment of the business, you are in or its scale, social media is a fantastic way of promoting a product or business service. It is a definite way of reaching out to your potential and existing buyers in the shortest possible time and at least cost.

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How to Drive Free Traffic to eCommerce Store

How to Drive Traffic to Your Online Store for FREE

The success of any website depends on the number of visitors it attracts. Without a healthy and sustained visitor traffic, there is no way that a website could become commercially viable. At the same time, it needs to be ensured that traffic is a quality one from which business could be assured. Quality traffic is the key to the success of any online store regardless of the services or products that it offers.

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Selling Products Online without Inventory

How to Sell Products Online without Inventory

An eCommerce website can operate on the support of another website’s products as well. It is quite common these days for an online store to sell products without inventory and earn a commission. This can be achieved in a number of ways. Either the existing eCommerce platform can join hands with another eStore that deals in the same product category as them, or they could also join hands and form a partnership with someone that deals across a varied category of products. An online store can even sell products from home for other companies without thinking much about setting up an inventory themselves.

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How To Setup Facebook Store with KartRocket

Did you know that India has 112 million Facebook users? This means that a massive market with a whopping 112 million users is waiting for you. Of course, they all are not your potential customers, but even the tiniest fraction of this number is huge. So, why not take advantage of that?

Well, you must be wondering that I know the potential of Facebook. I have already targeted that audience with my Facebook page and running regular Facebook ads. What else is left? Well, the answer is that there is still some potential left, which can make an impact of your online business.

Sell More with Your Facebook Store

Facebook Store is a unique offering by this popular social networking website, which takes a step ahead in social selling. You can easily set up an online store from your brand’s Facebook page to sell products.

This means, whether people will visit your Facebook page, they can click on the “Shop Online” tab and buy products. This link will be directed to your ecommerce website. Thereby, increasing your website’s visitors.

How to Setup Facebook Store With KartRocket?

Setting up an independent Facebook store can be a daunting task. Also, listing your products separately on Facebook will take most of your time. However, KartRocket has made this easier by revamping its Facebook store feature. Now, it is easier and with a better UI.

Before you start with the Facebook store setup, make sure that your KartRocket store is live and on the secure link, otherwise your Facebook store won’t work.

To setup Facebook stores and sync it to your KartRocket store, follow these steps:

1) Create a Facebook Fan Page. Fill in the necessary details of your company or brand.
Facebook Store To Sell Products

2) Once the Facebook Fan page is created, copy this URL https://apps.facebook.com/static_html_plus on the different tab to enter Facebook app store. Make sure you are logged in to your Facebook account. Now, click on ‘Add Static HTML to a Page.

3) The following window will open. Select your Facebook page for which you need to create Facebook Store. Then, click on ‘Add Page’ tab.
Create Facebook Store

4) This will direct to your Facebook Fan Page. Here, you can see ‘APPS’ with a star icon on the left side of the screen.

Facebook Store Apps

5) Click on ‘Welcome’ and click on ‘Edit Tab Button.

Facebook Store Edit Tab

6) To get this code, login to your KartRocket store. Go to App section and then search for Facebook Store App. Click on Setting.

Facebook Store

8) On the Setting tab, you will see a code. Copy this code. Please make sure that you change your store domain to sub-domain name and also change the URL from ‘http‘ to ‘https.’

Facebook Store Code

9) Copy this code and paste it to the Facebook store, as told in Step 5. This will fetch your products from the panel and display them on your Facebook Store.

Facebook Store html

Congrats! Your Facebook Store is ready.

Basic Facebook Store Settings (Front End)

You can change the Welcome Name and its image of your Facebook Store. To do this, follow these steps:

1) Go to your Facebook page and click on Settings.
Facebook Store Settings

2) Now, click on Apps and then on ‘Edit Settings.’ Type CTA which will appear on your Facebook fan page like ‘Shop Now.”

Facebook Store cta

3) Upload the image. Make sure that the image size and dimension is according to the size given in the link.

Facebook Store Image Upload

Your basic Facebook settings are done.

Basic Facebook Store Settings (Back End)

If you want to make your Facebook Store more attractive for your visitors and potential customers, then you can personalize it by adding your store banners, choose product categories to sell and much more. Let’s know more about Back End settings, which can be set from KartRocket admin panel.

To access these settings, log in to your KartRocket admin panel. Go to Apps and then click on Facebook Store. After this, click on Setting.

1) Banner
This banner will be shown on your Facebook store header. You can show your products, discounts, and offers, etc. First, click on On, if you want to show the banner. Then, click on Browse and upload the banner. Click on Save. Make sure that the recommended banner size is 832 x 240.

Facebook Store Banner

2) Category Links
You can choose the product category, which you want to sell on your Facebook Store. To do this, click on On and then select the product categories. Click on Save.

Facebook Store Category Links

3) Latest Products
Show the latest product range on your Facebook Store using this feature. Give a title to this tab like ‘Latest Products.’ Then, choose the number of products which you want to show and then click on ‘On’ to activate this feature. Please note that to use this feature, your store should have ‘Latest Products’ app activate on your KartRocket store.

 

4) Featured Product
Showcase some of the top selling products of your online store using Featured Products feature. To activate this, go to Featured Product, type a suitable headline. Now, choose the product limit, turn it On and add the product which you want to showcase. Once you start typing, the product will get auto-filled. Save the changes.

Facebook Store Featured Products

5) Related Product
If your KartRocket store has ‘Related Product’ app activated, then you can use this app in your Facebook Store as well. All you need is to limit the number of products to be shown and turn it ‘On.’ Click on Save.

Facebook Store Related Products

The Output

Here’s how your Facebook Store will look like.

Facebook Store Output

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Sell Handicrafts Online

A Complete Guide to Sell Handicrafts Online

Indian ecommerce is going to be a billion dollar business in 2015. So, why not take advantage of this rage and sell handicrafts online. Indian handicrafts are popular not only with Indian audiences but also with international audiences. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area.

Selling handicrafts are a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. Still, there is a cluster of the audience who are still inclined towards hand made products. Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number of audience, creating an ecommerce website and sell handicrafts online is a great option.

Sell Handicrafts Online: Taking the First Step

Where should I start my online handicraft store? If this question is bothering you, then here is the answer to it.

Determine Product Source

Before you step into the business of selling Indian handicrafts, it is necessary that you need to filter the product categories in which you will deal. If you run a physical business of making and manufacturing Indian handicrafts, then there is no further discussion needed.

However, if you are starting from scratch, then you need to decide the product categories. Whether you want to create an online store that sells “almost” every handicraft product or just want to deal with exclusive categories. You can do a market research on it. Partner with craftsmen or Indian handicraft store that can provide your products. You can also go to Indian handicraft fair or places like Dilli Haat. Sign a merchant agreement with them after deciding the product price and delivery date & time.

Do a Market Research

It is a must do part of running any online business. Before you start your online business, always do a market research about the product, which you are going to sell. This will help you plan your business strategy, in terms of website design, product demand, available product and category, marketing strategy and much more. Checks out what product are being sold by your competitors and at what price. Figure out the hits and miss of their store and plan your ecommerce website keeping them in mind. Also, know your audience to which you will be selling these products, their product demand, feasible prices, and areas where they are mostly located.

Getting Your Product Catalog Ready

The preparing product catalog is both fun and challenging. It’s fun because the products are amazingly beautiful, and challenging because there is a lot of work to be done and taken care of. Let’s look t the important aspects of product cataloging.

1) Category Mapping

If you are selling multiple category products, then you need to make sure that you decide the parent category and sub-category accordingly. This will not only help you to track your product easily, but your audience will be able to check out what they really want by going into the relevant category. List down all the products and decide its category accordingly.

2) Choose Product Price

Product Pricing is extremely important for selling any product online. Include the product’s base price, taxes, shipping charges or any other charges. However, you cannot forget your audience and competitors. Make sure that your product prices are not too high that your audience does not want to buy products and you get kicked out of the industry without any efforts.

3) Get Product Images Clicked

Get your Indian handicrafts come alive with the amazing image. Clicking Indian handicrafts is a tough task. You will need a professional photographer to carry out this work. Get creative with your products by getting images from every angle. Also, you can create an exciting backdrop, in case you are selling home decor or furnishing items.

4) Writing Product Descriptions
The next work in preparing your product catalog is writing product descriptions. After images, a product description is a next thing which your customer will look to judge your products. Write enticing product descriptions which explain your products, quality, material, uses dimensions, etc. Don’t lie or exaggerate about your products just to make them sell. Come clear to your buyers.

Preparing Your Ecommerce Website

Setting up your ecommerce website from the scratch might be a tough task for somebody who is not IT sound. You might need to hire web designers and developers who will create your online store. However, this is a time-consuming process. Therefore, you can go for pre-built design templates which will save a lot of time as well as money. Make sure that you use design templates which are mobile responsive so that it can be accessed from any gadget.

Choose Payment Method

Decide whether you want to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can start accepting COD payment from the second you develop your ecommerce website. If you are willing to sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily.

Shipping Your Handicraft Products Safely

There is nothing worse than a shipment delivered at the wrong address or with the wrong/damaged product/s. This surely takes a toll on your brand and your customer might not trust you again. This will affect your sales and potential customers. Therefore, it is necessary that you ship your products properly. Choose packaging material according to the product type. If the product is delicate and breakable, then you need to take extra packaging care. But, make sure that you don’t make your package too big as it will increase your shipping cost.

Marketing Indian Handicrafts Online

Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing tactics so that you can increase your sales and sell products.

1) Search Engine Optimization

Choose relevant keywords with maximum searches and minimum competition, include these keywords in your site content and product description. Also, use these keywords to carry out SEO marketing so that your audience can search your store on the search engine. It is free but time taking.

2) Email Marketing

Got email IDs of your potential customer? Great! Showcase your products and offers attractive discounts and wait for buyers to flood into your store. Get your handicrafts directly to your customer’s inbox directly.

3) Paid Advertisements

To reach more audience easily, spend some money and start your paid advertisement using Facebook or Google. You can choose your target area and audience and run advertisements within your budget. Don’t forget to attach an attractive image alongside to attract more audience.

4) Selling On Third Party Sites

Choose between affiliate marketing or selling on marketplaces to drive more traffic to your online store. While affiliate websites will increase sales on your website and your brand name will be highlighted, selling on marketplaces will increase your sales without spending too much money on marketing. However, it will not help in brand visibility.

5) Sell Indian Handicrafts Internationally

If you want to sell handicrafts online not only in India but also abroad, then you need to make certain changes in your website as well as your marketing strategy. To know more about selling products internationally, click here.

Was this helpful? Got any queries on selling handicrafts online? Do leave your comments below!

KartRocket has empowered 3000+ entrepreneurs, SME’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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how to make a website responsive

How To Make A Website Responsive: Getting The Tech Right!

According to recent study, the number of online shoppers from mobile has increased deliberately. With Myntra shutting its website and going mobile only is the biggest proof of it. Even Google loves website that is mobile responsive. Therefore, it would be a great plus point for your business if your eCommerce website is mobile responsive. But, how to make a website responsive? Well, that’s a tricky question and you need to get all techy.

To make sure that your website is easily accessible from any device, be it desktop, laptop, mobile, etc., you need a responsive website. Here are a few tricks to optimize your mobile friendly website for improved visibility in the market.

How Responsive Website Make Your Business Better?

Google recognizes THREE different structures for mobile-friendly websites: dynamic serving, responsive design, and an autonomous mobile website. However, responsive design stands out in the competition, as Google endorses it. Below are some of the benefits of a responsive design.

A Single URL
A responsive design enables you to display same web content to your audience from a single URL irrespective of the device. It thus implies that Google needs to crawl only a single version of your website (mobile, dynamic, or responsive), which enables users to easily discover your content and to rank it. Moreover, you will enhance the user experience, as a responsive design eliminates the hassle of inadvertently clicking the mobile URL from desktop

Few Overhead and Maintenance Cost
You can maintain a single set of resources rather keeping two or more websites version to match display on different platforms.

Curtails Load Time
Load time is critical for your success, especially a mobile platform. A responsive design deploys a single URL to all your web pages across any device, and so you save the hassle of creating mobile-specific view in order to boost the user experience.

All Set To Make A Website Responsive? Check These Tips First

To make your website responsive and ready for any device, you might need a good technical knowledge or a professional developer who can work upon this. So, let’s get started!

Tip#1: Is Your Mobile Viewport Responsive?

Often, when browsing a website on your mobile phone, do you have to zoom in and out, or scroll aggressively because the text expands across the screen and you have a tough time reading it? Now that’s a bad user experience, isn’t it?

If that’s how your website is behaving on a mobile device, it’s time to take a look again! You must therefore set mobile viewport settings in order to display correctly your site’s content across different platforms, effortlessly.

With tough market competition, remember to make the text, images and design of your website mobile-friendly, else you will lose your business to your competitors, easily. Now would you want that?

Tip#2: Are You Blocking Any Page Assets?

To be discovered on Google, it is critical that Google’s spiders can crawl your CSS, image files and JavaScript. However, if you block these assets, indexing your content on Google search engine is impossible.

To test the waters, use the “Fetch as Google” tool. How it works? Open the tool and enter your website’s URL it would immediately reveal if your website has indexing issues. Fix it by unblocking these asset pages. Remember to check all URLS if you use separately for desktop or mobile.

Tip#3: Is Your Website Content Mobile-Friendly?

With cutthroat market competition gaining desired traffic is hard work, and you may easily lose out to your competitors if your mobile website takes time to load, or the text and graphics are a challenge to read and navigate.

Larger fonts enhance the user experience as it becomes easier to read and navigate to the correct piece of information within seconds. Small fonts may appear pretty, but the ugly fact is that users find it cumbersome to continuously zoom and pinch their screen to read the content, and that means you lose the audience.

Experts recommend font sizes:

• Headlines: 22 px (minimum)
• Body copy: 14 px (minimum)

Tip# 4: Say Yes To Bigger Calls-To-Action:

For call-to-action (CTA) button the recommended size is 44 px by 44 px so that users can easily press and land on the correct page. So, if you intend to include CTA buttons on social sharing icon, blog post, landing page or website, ensure you keep the suggested size.

Tip#5: Get Superior-Quality Images

Large files take longer to upload on a mobile due to different hardware and software configuration as compared to a desktop/laptop. Therefore, you should optimize graphics and images with compressed file size option. You must keep the images under 1 MB for faster upload and display. If you can’t then resize the image, keep it in its smallest size.

Don’t forget the alt-tags of your images. Often, mobile apps by default block images, which make it difficult to see on your mobile or laptop, and this leads to a bad user experience. But you can enhance the user experience for your audience by using alt text (alternative text). This feature, allows you to display text instead of the image.

Tip#6: Create Mobile-Friendly Videos

If you have tried playing a video in Flash on your smartphone, you know how frustrating it gets. So, to offer an enhanced user experience to your audience, create your videos and animations in HTML5. It doesn’t hurt to include a transcript or a summary in your video.

Tips#7: Balance Images and Text

A perfect balance between the text and imagery is critical for the success of your mobile-friendly website. You must neatly assign the spaces around your images and text boxes for readability and smooth interaction, regardless of the user’s device.

And You Are Done!

P.S. Want to save some time and focus on your core business, rather than becoming a tech geek? Then, why not start your online store by choosing from 100+ design templates, which are already made ready for any device. On our platform, you can create mobile ready stores even without the need of any IT knowledge. So, start your online store today.

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create online shoe store

How To Create Online Shoe Store

Now that you’ve had a successful run of your brick-and-mortar shoe store, you are contemplating of arriving on the online circuit. But how prepared you really are? A clear, concise, and attractively laid out web store can make you a millionaire, but a poor performing site can pull down your reputation.

You can be a successful shoe entrepreneur online at half the effort at what you do in the traditional business world. Want to learn? Read this helpful guide on how to create online shoe store.

Target Customers For Your Shoe Store

Selling to a specific group of people will help you stay afloat in the tough market competition. Remember, you are the new kid on the block and your competitors are highly advanced on the web.

Design your online store that caters to an exclusive customer group to develop your core market and later you can expand. You must analyze the market segment that offers a great potential for you. For example, you can sell products in the orthopedic shoe segment, or your store could serve designer shoes for women, branded and formal shoes for men, or perhaps for toddlers and children. Options galore, choice is yours!

Decorate Your Online Store – Design & Visibility

Upon launching your online shoe store, you will face a major market competition online. An optimized web store will encourage Google and other reputed search engines to display your products in relevant geographical area, where potential customers can easily find your store.

Your web store should be light and easy to navigate and immediately respond when your potential buyers seek information on your footwear items. You should have a secured payment gateway for customers to transact with absolute peace of mind, and a free or nominal shipping charge for enhanced user experience and repeat buyers.

The web design of your store should be simple yet attractive. For example, if you will cater to children shoe segment, then your web pages should look vibrant and for that use richer colors of orange, blues, pinks, greens and yellow on your web store.

Populate the shoe size chart on your web site for customers to measure the foot size and buy the correct pairs.

Contact Wholesale Distributors Online

Connecting with wholesale distributors online is a good way to increase your inventory, sales and profit margins. When you have a robust network of online wholesale distributors, you can offer more types of shoes in terms of design, style, color, and materials.

Moreover, for running a profitable online shoe selling business, you must get a discount of 40% or 60% from your wholesale distributors.

You Should Have Legal Permission

For launching your online shoe store, you must have a valid permit. The procedure for obtaining an eCommerce permit is similar to that of a running a licensed brick-and-mortar store. The rules for receiving the license may vary across states. To obtain your license you need to submit the Employer’s identification number, TAN and PAN of the Company, Individual PAN number, personal details (name, address, contact) of the company’s stake holders, and of course the name and address of your store and website.

With this helpful guide on how to create online shoe store, we hope you will make an educated move forward towards sparkling success.

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sell paintings online

How To Sell Painting Online & Exhibit Your Art

For an artist to sell his artwork beyond the barriers of the exhibition halls is tempting. The virtual medium has offered the scope for merchandising a plethora of diverse products. The inclusion of artworks is quite a boon for small scale artists who struggle to get their work exhibited.

The processes involved in how to sell paintings online should be carefully observed and implemented for doing business online. Online marketing strategies should be followed in order to ensure that the artworks receive due exposure. The ‘know’ ability factor is important, and an easy way to find things on the Internet is via Google searches. Thus, it’s imperative to optimize your web pages and site name well, so that they easily populate on the top search engine results, when interested users try to find similar businesses as yours. .

Standing within a huge crowd of artists even in the virtual world won’t help your art neither improves your business prospects. Therefore, any artist desirous of earning money through his or her artwork should meticulously plan the website to make it stand apart from other websites consisting of a milieu of artworks by various artists. Generating traffic and urging people to view your artworks is necessary, but being way to loquacious can be counterproductive.

If you are wondering how to sell painting online, then you have delved into the nitty-gritty of the procedure, you will find it fascinating and entailing minimum publicity costs. Read on.

Sell Painting Online On All Available Sources

Social networking has immensely helped individual artists to enter the realm of independent entrepreneurship. Maintaining an eCommerce website with a good introduction of the artist and the art is mandatory. The website should also include credentials, detailed contact information, and further information for prospective customers.

Posting blogs on your website regularly will reveal your dedication to countless viewers. Incorporating your website on your social networking sites will create a fan following and will generate more traffic for your site. Try to gather as much traffic as possible for website even if you use social networking sites. Make sure that people are redirected to your website by clicking an upload on your social networking page.

But, for instance, if you do not currently possess a website, then as an artist seeking virtual exposure you can setup your online store, go online and start selling

Be Focused And Unique

Once you have the requisite space for representing your artwork, try not to deviate from your main objective. Your website containing your artworks should not be cluttered with useless snapshots of family and friends. Textual information and primarily the presence of text in the website will help search engines to locate your website for viewers, but that does not imply that you will clog the website with chunks of unrelated textual inputs.

It should never be forgotten that the website is for masquerading your artworks and not anything else. The photos of the paintings should be carefully crafted just like the paintings. Adequate emphasis should be given to creating an eye- catching and pertinent background.

Easy Transactions And Customer Services

The following directives will further help an artist to sell paintings online: pricing all the artworks on sale is equally important because customers are not going to wait to inquire about prices. An inquiry section should be there for any customer complaints or questions and prompt replies are admired. If possible, a detailed process of buying and shipping should be given.

Easier, faster and universally accepted payment options should be used, which also allows the artists to handle their own sales without external influences. All kinds of credit and debit cards should be accepted. Customer care services are of utmost importance because they are the ones who will buy your paintings so keeping a good relationship with all customers is significant.

So, are you ready to exhibit your artwork to the world? Then, start your online store with us today. 🙂

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how to sell used car online

A Complete Guide On How To Sell Used Car Online

Selling used cars years ago was a challenge. However, with the advent of the internet, selling used cars is swift, efficient, and profitable, especially if you go the Web way. This article shares an insight on how to sell used car online, and will come handy, if you are contemplating on selling your car anytime soon.

How To Sell Used Car Online: Getting Started

Thanks to eCommerce, today anybody can sell any items (new or used) within minutes. Also, it is a great business opportunity where you can simply start selling used cars online. For potential buyers, the authenticity of that used car is a headache. If you start this business and take care of this, you can earn good profits.

To get started, you need to source used cars to start selling them online. It can be from your home, friends, relatives or simply source it from classified ads platforms like Olx, Sulekha, etc. These online advertising websites provide a range of options and help you to connect with the private sellers and dealers who wants to sell vehicles online at the best possible price.

Taking The Ecommerce Route

After you have found source from where you can get used to sell online, you can start creating your website. In case, you don’t want to invest too much, you can always go with a free online store option. All you need is a choose a template, prepare your product catalog and get started.

Creating Product Catalog

If you wish to sell used car online, then its image and description is extremely important. Instead of taking images from the internet, try to upload images of the car so that your customer gets an exact view. Take images from different angle, interior shots and in good light.

Also, mention details like year, make and model, color, current mileage, selling price (or simply ask for price quote) and other vehicle history along with NOC letter, car paper available, etc. in the product description. Remember the most accurate and detailed information you provide the chances of potential customer increases.

Evaluating the Sales Price

To evaluate the selling price of your used car, its mileage, the condition of the car, and the geographical location play a pivotal role. You may conduct an online research on prominent used car selling websites to determine the best sales price of your vehicle. These platforms have embedded calculators that automatically determine the worth of your vehicle once you input details like make, model, manufacturing year, and location of your auto.

Negotiation is a skill

To sell used car online, price negotiation is mandatory. Your customer will surely expect this. Negotiation is the key to breaking a good deal, so prepare in advance to answer the possible inquiries from the potential buyers.

After this, you can start promoting your online store via various platforms like email, social media, SMS, etc. Initially, you will need a little investment to promote your store. Also, word of mouth works wonder. Therefore, let your initial customer take your brand name ahead.

With these easy tips on how to sell a used car online, you can make the process of car sales faster and more productive, because you are prepared with the right ammo!

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how to make your first sale

Easy Ways To Make a First Sale on Your Ecommerce Website

So, you have decided to step your foot into the eCommerce business. When it comes down to any business, the first sale plays a vital role in triggering the furtherance of sales and to get the momentum going. Also, it helps in strategic branding and marketing while enabling you to iron the kinks out in terms of your operations. However, this is a natural fact that your first sale is also the hardest one. Let us see & discuss the effective ‘mantras’ on how to make first sale on your ecommerce website.

Create A Pre-Launch List & Email Them

Generate a buzz while you create an email list that tells the story of your launching of business. If you have already got your pre-launch lists built, then shoot it right away before you apply any other tactics. You have already got their email shared by them, so they are perhaps your easiest potential leads when starting an eCommerce business.

Direct Selling to Friends & Family

The easiest and perhaps the basic way of making your first sale is to seek a legitimate help from your friends and family. You need not guilt-trip anyone for not purchasing your product, but you need to generate a subtle need by listing out the benefits of buying from your online store. You can connect with those who genuinely are interested in your product and you may want to try out MPOS which can be enabled through apps like KartRocket Online Seller App. Your friend/family can also benefit by saving their shipment costs as you can handle the product directly to them.

Giveaways, Contests & Sweepstakes

Okay, so it is a hands-down fact that giveaways are likable and help in grabbing quick attention towards any new product. If and when done correctly, these contests have the potential to garner quite a buzz and traffic to your website which can enhance your brand’s publicity by word of mouth marketing. There are plenty of apps which help you to generate contests and giveaways which you can share on your social media

Social Selling: Facebook, Whatsapp & Instagram

Your Facebook friends list or your Whatsapp contacts list is a gold mine, so dig deeper and plan how to resourcefully extract the best of the available opportunity. Most likely all your friends and family are on social media so share your product with them. Dip your toes into the world of social media where you can choose from multiple platforms like Facebook, Whatsapp and Instagram to generate leads. You are likely to find your potential first 10 sales on these platforms. You can also integrate your ecommerce website with your social media by using third party apps.

Selling On Online Marketplaces

The best part about selling on other marketplaces like Shopclues, etc. is the fact that they are well established brands and have their logistics chalked out intricately in advance so that new sellers like you can benefit from the strong brand presence and make your first sale. Do you want more? Then try and integrate your online store with these marketplaces by using ecommerce enablement platform which enable you with features for selling your stuff on marketplaces while rolling your ecommerce website into more sales.

Advertise on Facebook

Facebook has a native advertising platform by which you are enhancing the visibility of your newly established business. You can choose your desired target market, track and analyze your growth and pay according to the number of visits you get on your page. Collaborate this with your online store and you can generate more traffic to your ecommerce website.

Earn Credibility through Google Adwords

Google Adwords has been the most far-fetched and popular advertising platforms and networks available on the internet. Its reach is seamless and its search based or intent based advertising helps you in generation of targeted traffic to your ecommerce website. There are quite a lot of online guides through which you can acquire the basics of Google Adwords.

Create and Manage a Blog

Blog posts bring organic traffic to your website which, when effectively marketed can generate sales and bring revenue to your ecommerce business. Use this tool effectively and wisely by creating a rich, informative yet subtly selling content on your blog to create credibility for your brand and build a targeted audience.

Your first sale is more likely to be your important one. This will draw an ignition to your selling engine while helping in gaining a sustainable momentum for the business. The best advice is to try out the method that suits your business and its niche in the best way. Do not be hesitant in spending some money like in giving out discounts or offers if it is fetching you well and more in the future. When your business is fine tuned to your desire, it will automatically reach its break even very soon.

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