How to Market a Product on Social Media

How to Market a Product on Social Media – A Strategy

For business owners in this age of online commerce and social media networking interacting with end users has become customary. Sellers and advertisers are seeking new ways of staying close to existing clients and prospective buyers using various online options including social networking sites. Regardless of the segment of the business, you are in or its scale, social media is a fantastic way of promoting a product or business service. It is a definite way of reaching out to your potential and existing buyers in the shortest possible time and at least cost.

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Social Media Is Your New Market To Explore

Ecommerce and social media are one of the top trending terms on Google and Twitter lately. The Ecommerce industry or rather a movement is driving the conventional brick and mortar shops to take it to the online space. Social media is bringing newer audiences to the online space and enabling them to visualize the online space in a different way than imagined.

Many Ecommerce websites today rely on effective social marketing for advertising their products and bringing them to customers’ notice. By utilizing the online space offered by social media platforms, Ecommerce platforms have been able to introduce an array of products to the to the customers in a way that most SKUs that are recently launched are brought into notice. As a result, sales for such products ought to increase significantly.

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. “Amy Jo Martin 

Do you know that social channels were responsible for only 1.55 per cent of all the traffic to major Ecommerce websites?

More importantly, Social media is seen as a platform for advertising of products and services. Until now, the rates of conversion and actual sales out of such social media platforms was quite small. However, as Ecommerce industry continues to grow and develop, social media is bound to play a heroic role in enhancing the overall success rate of advertising efforts.

The dawn of change in social media

As ecommerce evolves in every sphere, newer brands and products find their way to the online shelves. In fact, there is a host of goods that people had no idea about for a long time now. Surprisingly, even those products are catching the public eye now and creating demand for them.

Social media is at its peak right now. Everyday, social media platforms like Facebook are adding a significant number of users to their member’s list, and more than 50 percent of these users use Facebook on a daily basis. Most big brands are also taking up the online space, recognising the need for quick and seamless transactions. As a result of these developments, one can easily decipher that social media is indeed meant to play greater roles than now – enhancing the way people use and purchase Ecommerce products. We see all this happening around us daily – most brands and Ecommerce platforms are actively leveraging social media for their advertising needs and sales.

What are the different forms of market places that make up the social media for a customer?

Did you know many forms of marketplaces exist in the current Ecommerce environment? Customers are actively taking to these platforms to increasing their transaction channels. The online marketplace can manifest itself into peer to peer marketplaces – group buying platforms, peer recommendations, user-curated shopping, participatory commerce, social network-driven sales, social commerce and much more.

In many ways, online Ecommerce has been closely associated with social media in a broader and rather indispensable manner, making it a necessary practice for advertising. Now, most social media platforms such as Facebook are offering direct buy options, right form their webpage. Facebook can drive curated ads to their audience, making it almost unlikely for users to avoid looking at those ads.

These social media platforms are the perfect place to fetch product feedback. Even before a customer lands on an Ecommerce web page to explore pricing or evaluate products, he gets immediate access to the opinions of the users.

How’s that so? Yes, social media forums

So, in a way, social media enable users to contribute and even learn for themselves about the utility of several products. Some of the best Ecommerce platforms in India have a dedicated question and answer display and comments section. The users can simply leave their experiences behind. Similarly, most shopping sites in India have a form attached to capture user feedback. Online selling websites rely to a great extent on user feedback to demonstrate the utility of a product to their customers who can be potential buyers.

Social media has been responsible not just for spreading buzz on recent happenings but also for bringing forth new launches through ad campaigns. It is rightly said that when you are not paying for a service, exploit it. Some of the best Ecommerce websites in India capitalise on this very concept.

As of now, Ecommerce websites rely on various tools and marketing campaigns to bring their products into notice. However, slowly, as the product range offered becomes familiar among the audience, they will need to give their audience a reason to buy those products, whose novelty would’ve also become stale. Here is where social media takes on. It is meant to remind the users why they need a particular product – through interactive GIFs, Videos, Poll questions, Blog Posts, Visuals, and Live Podcasts (Facebook/Instagram Live). As a result, in the coming days, the use of social media is only going to grow for the fact that it acts as a critic cum deal breaker.

Do you know?

KartRocket has empowered more than 5000 entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Do keywords actually matter when it comes to Search Engine Optimization?

We have all heard a lot of praises and hails about the whole keyword melodrama in the dictionary of Search Engine Optimization. Keyword research takes a front seat, every time a Search Engine Optimization analyst has to come up with keyword rich content. The job of a Search Engine Optimization expert is inherently connected with ample keyword research. What we typically see most Search Engine Optimization experts doing on an everyday basis, when it comes to working in an SEO environment is making a list of relevant topics to the content and then skipping over to jotting down relevant keywords in relation that topic.

In further addition, a Search Engine Optimization expert can utilize various data and analytics services provided by Google, for making the content more Search Engine Optimized. However, have we ever stopped once to wonder and analyze if this process is, in fact, all the worth? What actually impacts your search engine rankings are your topics and not keywords and this is a rather cemented theory that has erupted from recent data analytics.

The evolution of keyword research

From time to time, technology and internet features witness a change. In the same league and fashion, Search Engine Optimization has also evolved by leaps and bounds. In the present day, keyword research is not as relevant as it used to be. This is the reason why Search Engine Optimization experts are moving on from this conventional process and finding new ways to make their websites rank higher in search results.
Search Engine Optimization is evolving from every facet that is imaginable. Search Engine Optimization is now everything about data tools, keywords, back-links and Google tools. Each of these components overlaps and interact with one another to create a jumble of algorithms that are slowly evolving to give rise to the new Search Engine Optimization culture.

Now the issue at hand for Search Engine Optimization experts is this. What should they explain to their clients about their business and their job? How should they prove to be valuable for the client? If not keywords, then what factors should their business focus on, to create targeted content?

As per latest research and studies, Keywords have proved to be unsuccessful as the sole driving force in optimizing content. As per the recent Hummingbird algorithms used by Google to rank websites, it is quite evident that Google isn’t putting your website on the top, based solely upon the quality of keywords used. Studies have revealed that some of the top rated blogs even did not have a high keyword density or a number of back-links to support Search Engine Optimization goals. Instead, it was discovered that these blogs relied upon acute topic research and holistic content, to make and support Search Engine Optimization targets. So the crux of the study is this, strong content is driving SEO goals in the recent days and not keywords or back-links.

However, this study and its results should not make you think if keyword research is an altogether useless activity. It matters but in the recent days, as it may happen, it has taken a back seat in being targeted as the sole driving force in achieving Search Engine Optimization goals. It can be easily concluded that keywords are just one of the few relevant factors in making your website reach high in organic search results.

How does topic research matter more than keyword research?

Based on many high profile data studies that have been conducted on Google’s behavior, it has been observed that the search engine uses topic relevancy as the base for semantically analyzing search results. Thus, what you need to make your website reach the top spot is to make it rich in topic relevancy and not keyword relevancy.
To get the best of organic search results, Google is actively using different algorithms than those that were previously thought to be useful in analyzing data relevancy. However, does Google let you identify quite easily what you need to use in your content to make it top rated? Nope. Most of the tools offered by Google, won’t do that job for you because they are insufficient for identifying and displaying adequate data that can possibly make sense for a Search Engine Optimisation expert. So, it is definite that Google ranks your website for your topic and not your keywords. However, there are several other tools that are available online, which can help you in the task of understanding Search Engine Optimisation.

The lowdown

So, ultimately, what should you be doing to get your website to rank on top of your competitors? While it may not sound an easy task, Search Engine Optimization can reach new heights if you combine the power of topic research as well as keyword research. This power packed punch can send your website easily on top of those of your competitors.
However, needless to say, topic research is where the real power of all your Search Engine Optimisation efforts lie and should rightly go to! An easy way is to target a strong topic and research apt keywords that match up to that topic. Then, you can utilize the services of various tools to maneuver your website on the top.

This individually researched topic and keyword research should be combined and included in your content to make it actually impact and potential to realize the goals of the whole Search Engine Optimisation activity. In this way, you can bring a positive impact on your search engine results and bring your website on top of others. It is quite easy actually, provided you are able to utilize the right tools and analytics. Data analysis can also prove to be very beneficial in bringing a positive change in this whole exercise.

Final Say

So, why wait, start with topic research today and see the targeted and effective results it is going to yield for your business in a short while itself.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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The technicals of the Google Hummingbird & its analysis

When it comes to employing Search Engine Optimisation algorithms to ongoing content on the web, it comes out as an overall complicated picture. By now, every Search Engine Optimisation expert is aware of Google’s ranking factors, which far more than two hundred in number. Nothing is ever going to come out from Google’s vaults, in terms of information that describes how this ranking is done but that’s what the task of Search Engine Optimisation people is.

For figuring out what puts a website in what rank when someone searches for a particular keyword, a huge amount of data is harvested and used to extract viable information from it. In particular, Hummingbird is of deep interest to many Search Engine Optimisation experts as it is the biggest change in the search algorithms in the recent times. We may even go on to say that every single search that is being conducted, even as you read this, is performed under a holistic control of Hummingbird.

The functioning of Hummingbird

When it came to deciphering the pattern on which this search algorithm ranked web pages, it can be concluded that web pages that offer a comprehensive content on a narrow range of topics rank higher on the search results. This leads to a direct attribution to the fact that better content on a website implies better search result rankings. The specific content listed on a website that happens to directly appeal to the search engine ranking factors and this is what is most important to Hummingbird.

For this reason, most Search Engine Optimisation experts are creating content that suits a hummingbird based and optimized website. This website will definitely outrank its counterparts and increase the visibility and reach of the website to the exact target audience who will search for the relevant query in the search box.

This analysis gives a very important conclusion to most website developers. Even if they do not have a backlink website ready for themselves, they can still create content that is hummingbird friendly and expects to beat even the big players in the game. Hummingbird operates in the most technical yet simple manner imaginable. As long as the search algorithm is able to pick up related content from a website, or even thinly related content from the website, it will reflect a positive feedback for that website.

Even today, most Search Engine Optimisation experts are simply relying on the use of certain keywords and long tail keywords in their articles and creating a decent length of them, for achieving the desired result. However, this thing just doesn’t work. If one Search Engine Optimisation expert really wants to get to the depth of the goal at hand, his content should be solid, lengthy, holistic and deep. The inclusion of images and discussions also helps. This would help in improving the overall performance of the website and rank it high on the search engine results.

Target action

For ranking your website higher on the web search results, an inclusion of specific keywords and their use, on a frequent basis, is compulsory in the articles that follow on your website. Google Hummingbird uses advanced technology and algorithms to make out what is relevant to search results and what is not. It is the job of a Search Engine Optimisation expert to analyze the exact usage of keywords in any given article to achieve the desired goal. The coverage of the website around the stated keywords and how exactly Google Hummingbird picks them up, from among all those gaps, is what will decide how a website ranks in the search results.

How can you analyze your website for Hummingbird standards?

Using tools like MarketMuse.com, you can get access to some very advanced and comprehensive set of tools that can prove to be very beneficial for your website’s analysis. This website lists out page titles, a number of focus topics, mentions and word count for a user to analyze. The content score plays a very important role in deciding the success of a website, in terms of Google Hummingbird algorithms. Based on the score that you achieve from this website, you can start working on optimizing each of your web pages, to perform better, contributing in a wholesome manner for the development of your website.

Analyzing related mentions is another way of ensuring that you put the most relevant content on your website. Articles on a website can be re-written to use related topics from the website. In this simple process, re-written articles will start performing better and as a result, you will start getting higher search results for your website.

How to improve your ranking practically?

Your website should have an elaborate and comprehensive content if you are aiming for higher rankings as per Google Hummingbird search algorithms. Go step by step and start by searching and refining the website’s topics. Your content should ideally have a long form. Depth is an essential element for all your content and articles. Be specific and add direction to your content with every conclusion and summary. Your content should be appealing to the readers. Content should be focused, if not on every niche, at least in your specific niche. Keep adding content to your website to keep it fresh. Don’t be just content with a few blog posts.

Search Engine Optimisation is not just about gelling together, a few keywords and then expecting to improve your search rankings. Google Hummingbird needs a depth to your content to make your website appear at the top of search results, so basically, if you are short of backlinks or top rated content, it is still possible for you to exploit your niche.

Final Say

Most of the top rated contents all across the web, have few things in common. They have a depth to them, they are holistic and appealing, with apt use of keywords that match the criteria of being listed on Hummingbird. Create content on the matching lines to meet Hummingbird requirements.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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How to take your Facebook video campaign to the next level?

As we all are aware of Facebook and its reach, one can use it as an effective communicating medium for attracting customers across the globe. There is no hidden truth that effective video ad campaigns on the social networking site will not only promote your brand but also give you an edge over other competitors. Let’s take a look at necessary guidelines that will help you take your Facebook video campaign to the next level.

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Targeting approach

If you use Facebook to its optimum potential, chances are that your business may grow twice the current growth rate. When promoting your business on Facebook, one must use various targeting methods that will help to attract a large number of audiences. This social networking site provides advanced targeting features that allow a business firm to aim for a bigger advertising campaign which may not be possible to achieve with basic features of Facebook. This approach enables a campaigner to show their ad to the customers who are already aware of their brand because of previous video ads.

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Implement custom audience feature

What you will love about Facebook is its custom audience feature which lets you target specific audiences of your choice. Also, Facebook uses your hashed data and matches people from your hashed customer list to the potential customers on their site. The steps involved to set up custom audience ad is as follows:

  • Go to Facebook ad manager and select “audiences” from the list.
  • As soon as you will select audience, a window pops up displaying “create audience” option, click on it and then select custom audience from the list.
  • Next step is to select “engagement” option and choose a video from the category. Now upload your desired ad and attract your specific audience.

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Necessary precautions in using custom audience feature

It is necessary to understand that if someone watches more of your videos, better are the chances that they can turn out to be your potential customers. But sometimes a person may have watched your whole video but didn’t take any action. The reason behind their disengagement may be because either they have not understood your video or you have asked for too much as a call to action at the end of the video. It is important to highlight the benefits in video through effective presentation. To keep people engaged with your brand, you need to review the content of your video before uploading it. Doing so will help you to retarget your custom audience in future and create customer loyalty.

Select 75% targeting option

Further, in the custom audience section, you can select “people who viewed 75% of your video” option. All you need to do is set time frame, provide audience name and add the description. After doing so, the last step is to click on create the audience. Using this technique will help to target the people who have watched the 75% of a particular video of yours. Also, there is an option of “lookalike audience” which is based on the people who have watched 75% of your video. By selecting “lookalike audience”, Facebook analysis and notifies you about the common factors that enable you to create “lookalike audience”.

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Try unique strategies

One must always aim to improve one’s marketing model by focusing on the methods of implementation and their results. It is possible that you have targeted your audience accurately but due to poor video ads, positive response is unlikely. In such circumstances, it is important to try split tests with your video ads. It is difficult to predict what your target customers prefer – short video or a long one. One study has claimed that 80% of the customers choose shorter video over long videos. Split testing will help you analyze whether the short video with higher views will yield more leads and conversions or the longer one with comparatively lesser views. Trying unique strategies will enable you to figure out what works best for your target audience.

Creating multiple styles

For some, educational video ads work best whereas some prefer entertainment in video ads. So to cater to everyone’s taste, it’s necessary to create multiple styles of video ads. Using a “hook” in your educational video will attract people as they will feel it is relevant to their needs. Facebook also recommends you to add captions to your videos as it can increase the view time by 14%. You must also consider the cost while creating multiple styles of video ads because if you are targeting a smaller group then there are chances the general cost of the ads may increase. Creating multiple styles will help you to understand what’s best and worst for the customers within 4-5 days.

Steps to generate better results

  1. If you find that your ad is not generating better leads, then the first step you must follow is to review the headline. By reviewing your headline, you will understand whether your landing page headline matches with your actual video or not.
  2. The next step to ensure better results is to check whether the landing page is too distracting that it pushes away the customers and if it is the case then fix it as soon as possible. Distractive landing page easily leads to decline in leads and thus affecting the results. One must also provide social proof on their landing page so as to reaffirm customers about the values used in video ads.

One good example for social proof can be testimonials as it has persuasive powers that can pull the customer towards the brand. You can boost your sales by 33% by managing your video ads campaign on Facebook effectively.

Conclusion

Promoting and successfully running video ad campaigns is not an easy task. It takes a lot of effort, planning, precautions and time to attract customers to your brand. Following these guidelines will enable you to grow your business and achieve new heights gradually. Make use of Facebook’s video ads and take your campaign to the next level.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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10 methods for making your blog appear visually attractive & interesting

Are you currently running a blog? Is it getting hard for you to gain added response or traffic which you think you deserve? If yes, then you need to spot the loopholes in your blog which are making it incapable to pull the attention of your readers. When it comes to blogging, generally most of the bloggers think that the prime way to grasp the attention of their targeted audience is through the creation of nice posts.

Although, developing quality content is necessary to pull in visitors to your blog, however, it is always not enough. There are some crucial things that you must look after in order to make your blog a successful one and attain the desired response out of your blog.

Keep it Topic Specific

The first and most crucial thing that is needed to make your blog appealing is to choose a unique topic for it. In few cases, it is observed that the blogger increases the niche of the blog just because he/she holds a lot of knowledge about different things and wishes to embed all in one. However, a blog that is not focused cannot bind the readers for long.

There may be some who are attracted to read everything you post but the majority of the readers chase blogs which are precise and focused because they only wish to read about certain particular topics in which they are interested. Therefore, you need to make sure that your blog is centered on a single topic, or else it would fade away in the crowd and all your hard work would be ruined.

Eye-Catching Title

  • There may be hundreds or thousands of blogs available on the same topic similar to your blog and might be already written and published. So, what should you aim now? Should you drop it and think to develop a blog on another topic? The answer to this is No!
  • The only possible and effective way to give your blog an edge over the already existing blogs in the same forte is by forming eye-catching titles of your posts. Therefore, do not miss a chance to utilize all your creative and vocabulary skills in framing eye-catching title.

Write Down What You Feel

In order to make your blog appealing, you will need to write something with an exceptional perspective that someone else has not figured out yet. Readers, nowadays, are attracted to read content which is out-of-the-box or something they might have already read but desire to know the other side of it. Therefore, remember not to imitate someone else’s words and write down what you feel about the topic.

Usage of “Read More” Tag in Lengthy Posts

If you have framed a page or two-page long post, it is required to use “Read More” tag in it. If not, it will cover the other published posts by pushing them to the previous pages of your blog and the viewer may not be able to check out other published posts. Therefore, it is necessary to use “Read More” tag in almost all of your long posts, so that, the reader can check out all recent posts published by you on your blog without any hassle.

Prefer Attractive Images

One of the perfect ways to make your blog visually appealing is by adding striking images in your blog posts. Images help a lot to tempt your content and illustrate specific points in the best way. Also, it works to break the long blocks of texts, making your blog post simplified to read. Also, there is one thing that you need to take care that the images you are adding in your post must be properly aligned. Non-aligned pictures would make your post appear bad.

Color Combination of Background and Text

Another aspect which can help you develop your blog visually attractively is the correct color combination of text and background. For example, a light text on a bold background will make it difficult for the reader’s eye and there are chances that he/she will leave the blog without giving must attention. Therefore, keep a note that you have chosen a light background for your blog and the text can be read easily.

Keep Posting-Frequency Constant

It is important to allow your readers know how frequent you want them to see your blog to check out new post you have published. However, do not post irregularly as it would make it difficult for your readers to visit your blog again and again for spotting new posts. It is sensible to set a particular posting frequency, for example posting daily, bi-weekly or weekly.

Usage of Appropriate Text Font

Apart from text color, there is one more thing which must be appropriate for developing your blog in an attractive form. Text font should not be funky but chose a particular style which helps the reader to easily go through the whole text. Also, make sure the text size should not be too small.

Integrate Call-to-Action

One must integrate call-to-action on your blog in order to create a strong readership. Readers may be prepared to link with you on social media platforms or wish to gain updates about your blog through email subscription. Therefore, it is important to put call-of-action in your blog so that the concerned readers can simply get connected to your blog.

Allow Comments & Author Bio

  • It is common that usually most of the readers want to share their suggestion related to the post they have read with the help of comments. So, if you have halted the comments on your blog, it might surely turn off the readers. Moreover, there is one more thing which needs to be focused, do not ask readers for registering and signing up to your blog for posting a comment. In usual cases, it is also counted as a turn-off. Therefore, offer a commenting option and make it easier for your audience to give their feedback via comments.
  • Most of the readers are keen to know who is interacting with them. Therefore, it is suggested to add an author bio in the post. Make sure, the author bio has the picture of the author along with a brief overview about him/her. Moreover, add some links to get connected with the author on social media platforms. All these points are helpful in developing a more natural relation among the author and readers.

Final Say

Use these 10 tips above and you can be assured that your blog gets the audience it deserves.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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How to Create Successful Ads on Social Media?

It is a known fact that organic promotions alone on social media is not the key to successful branding. Each social media platform has their own advertising network which helps in boosting the reach of your social media page or posts. But you can’t leverage the same tricks for all the platforms as the ads work differently on them and the methods of creating successful ads differ too. However, a few things stand common for all the social media platforms. If you adhere by these, you will be successful in creating ads that convert on top notch platforms like Facebook, Google, and Twitter.

Follow the rules, guidelines, and policies of the platform

If you fail to abide by all the rules, guidelines and policies set by the particular platform, you can never hope your advertisement to be visible among your audiences. Before starting your ad campaign on any platform, make sure you read all the guidelines thoroughly so that you don’t break the rules even unknowingly. Google, Facebook, Twitter, and Instagram have laid down their policies of advertising in a pretty straightforward manner so you can have a look at those and then start creating ads.

Respect user’s privacy and data security

All the platforms ensure that their user’s data are safe and handled in a secure manner. For any kind of advertising purpose, if you are seeking sensitive information from the user then make sure that you take extra precautions in handling it. If you are collecting such information, you must do it on a secure server. Moreover, each social media platform has their own data collection policy which mentions the rules all advertisers must follow while collecting data from users. Thus, being an ethical marketer, you must follow these policies while advertising your products.

Don’t try to trick your users

Advertising is misunderstood by a lot of marketers as deceiving users into buying their product. If you are playing it for the long run, try to build trust for your brand through advertising. This can’t be achieved by tricking your users through ads that make false promises and then fail to deliver. Digital marketing already has a bad reputation for such practices. Once a user knows that the advertising was false and the actual product or service was nowhere near it, they will feel frustrated and stop buying from your brand altogether.

Show exact prices

If the advertisement is regarding a specific product or service, showing the exact price for it in the ads can give a huge boost to the CTR. When users know the exact price of any particular thing, the chances of them exploring the product or service increases many folds. It is a basic human psychology where the user tries to discover what value will he get for this price. All the major social media platforms have reported that ads with specific prices perform way better than ads with no mention of pricing at all.

Write a killer magnetic headline

Marketers know it well that nothing can replace the appeal of a good headline. It is the first thing that a user sees in an advertisement. Thus, you need to make sure that the headline is written in the best possible way keeping the users in mind. A sloppy headline doesn’t attract anyone and then nobody pays attention to the advertisement. More than anything else, make the headline attractive and keep it short. Once you have the user’s attention, you need to leverage other things to convert the user to buy your product or service.

Use an attention grabbing image

Images grab the user’s attention much more than a few lines of text can ever do. Almost all the social media platforms let you use images for advertising. Add an image to the advertisement that is eye-catchy and would grab the attention of users without being too flashy. Also, images need to follow the advertising guidelines of the particular platform too. Complement the image with some nice copywriting to sell your product or service and users will definitely click your ads. The image must also give a visual representation of the product or service, if possible.

Be precise in body copy

The body copy of your advertisement is highly important as well. It must be precise and explain exactly what the ad is trying to sell. After being attracted and interested in the advertisement by the headline and the image, users tend to read the body copy to know whether the ad has anything good to offer them. Try including points in your copy that your users would be interested in. Give a small sneak peak about what you are offering and users might want to click the ad and know more.

Do A/B testing

A/B testing is the solution to all your confusions regarding which ad to display. You can either go with an ad that you are fully confident about or else try with different variations to see which one works the best. There are various tools that let you do A/B testing so you can use them to decide the best advertisement that works. Experiment with all the factors of your advertisement including the image, headline, copy, etc. Only when you try out different versions of the ad, you will get to know about the user’s likes and dislikes. A/B testing works great in all kinds of dilemmas.

Final Say

Advertisement on social media promises great targeting and reach. You can create a successful advertisement by following these essential tips. Try going along the lines of all what you have learned and apply it the next time you are creating a social media ad. You will definitely get extraordinary results from them if you implement these tips and then start advertising. Social media platforms hold a huge potential in them to take your brand to new heights but that will be possible only if you opt for the right way of doing it.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Techniques & Tricks to Acquire More YouTube Views

People across the globe upload and use videos on YouTube to publicize their products, services or interests. This platform actually attracts many people who are linked to billions of people on an everyday basis. In order to increase the viewership and interest in the videos or products that are uploaded on YouTube, here are some factors that should be considered.

One of the most crucial factors is that the person utilizes the automated YouTube view increase programs. The following programs will certainly add more worth to the person using the YouTube as a medium to broadcast one’s videos and products; hence it is the best way of answering the question how to acquire more YouTube views.

Automated View Increase Program

It is important to know that this program from the very start will increase YouTube views. The program manages a preset means which keeps accumulating views to one’s videos. When using this specific program, the number of views for a particular video might surpass the current count which for instance can be only 10 an hour and might lead to 10,000 people an hour. However, before starting the program, it is important that the user goes through the relevant YouTube policies so as to improve YouTube promotion. The users must also take care that when using the program for YouTube views augmentation, one should adhere to the guidelines stated by YouTube on the subject of handling of the program because of the guidelines shift quite often.

Friend Invite Program

This program surges your friends demand on the basis of your likes and benefits. The function of this program is to invite and send out the invitations to various users who share the similar or familiar interest with you. The program shall truly take the difficult job of interacting with people before tagging them as your friends. There is no complication in understanding the fact that when you have a huge group of friends the count of your YouTube viewership also increases. These Friends Invite software is surely a valid program and also encourages a large number of users to watch your videos and also share them with their friends.

The Real Person Views

The real person user has the ability to permit a viewer to watch and comment on your videos, products, and services in order to know how the video is trending especially the reception it has and what the viewers want to be enhanced in the video. But you should be cautious because this program does not offer immediate solutions to poor performing videos on YouTube.

YouTube Jumpstart

When you desire a program that uses legitimate ways to enhance your YouTube views, then you must consider using this program. The program does not require the usage of any of the proxies or even bots. This entire setting allows you to do and get the number of the views as they come in. This software can also work in linkage to sharing sites in case you want to use the same arrow to strike two birds. The named programs are regarded as some of the ways to achieve YouTube promotion.

Tricks to Achieve YouTube Views

Annotations across videos        

You know those little text bubbles which you see popping up on people’s videos containing text that says things like  “Subscribe!” or “Thumbs Up!”? Those are referred as YouTube annotations and are counted as a fantastic way to increase views on your video. Through annotations you can connect from one video to another, as well as to playlists of your channels, videos and more, convincing your viewers to watch more of your videos. Annotations are a wonderful way to point your viewers in the track of watching your other videos, so as to drive up your view scale across your entire channel.

Playlists

A lot of YouTube users do not realize that playlists are a superb way to increase your video views. A playlist is basically a list, or group, of videos that will play in a particular order. The beneficial aspect about playlists is that they come up discretely in search results. It means, if you’ve got a video about dogs or a playlist related to animals that include the dog video, then the viewers will have more chances when searching to find your video. They may prefer to watch your playlist, or they may select to watch your dog video. Additionally, since playlists play your videos continually one after the other, when viewers watch playlists they normally watch more of your videos, which is big for increasing the views for your channel. It is important to know that, playlists can even be embedded, so YouTube users can views your videos together on your website or blog.

Bulletins

As you develop your subscriber base it’s important to interact with your fans. One of the perfect ways is through bulletins. Only a year ago, YouTube introduced bulletins. Bulletins allow you to easily send out videos and text to all of your subscribers and the bulletins flash on the homepage of your subscribers. Bulletins let your subscribers know whenever you upload a new video.

Video Responses

Another way to acquire more views on your YouTube videos is by deploying them as video responses on more famous related videos. It is easy to do and can help you acquire a substantial number of clicks.

Topical Content

At last, if you wish to get a lot of views in a short duration then one of your safest bets is to create a topic content about something that is trending right now. It might be a remix of an already popular video, a review or parody of a movie which released recently, a cover of a popular song or something related to the currently highlighted news story. Make sure to title your video similarly to the original clips, movie trailers, clips or news stories. Not only will your video pop up in the same results, but you also might end on the sidebar of the admired clips as a recommended video.

Final Say

Use these tips above and you can be assured of garnering more views on your YouTube videos.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Analysis of the best time to post on different social media platforms

Social media is one of the perfect ways to enhance the great content you’re creating. According to studies, social media manages 2.3 billion users. Given the huge opportunity to relate with consumers, 91% of retail brands easily use two or three separate social media channels. However, it isn’t enough to just post content to such platforms whenever you feel like it. One needs to take care of the time of posting which surely acts crucial in most of the cases.

When’s the best time to publish content to social media? There’s no perfect answer to this question as different businesses seek different days and times which work best for them. In fact, timing mostly depends on the platform, the way your target audience connects with that platform, the targeted regions, goals and the content which you post. Let us analyze the top social media websites and the apt posting time linked with them.

Best Time to Post on Twitter

  • Despite Twitter’s transfer to a quasi-chronological timeline, the average half-life of a Tweet isn’t that long. Based on an analysis by Wise lyrics, it is found to be 24 minutes—about four times shorter than the 90-minute half-life possessed by Facebook post.
  • This fairly small window of opportunity for engagement points out that your Tweets need to get out in front of maximum eyeballs as possible—when the highest portion of your target audience is active on Twitter.
  • According to HootSuite’s own data analysis of over 40,000 tweets: The apt time to post on Twitter is at 3 PM Monday to Friday.
  • But again, this time window will differ depending on your audience, content strategy and location. On the other hand, The Huffington Post says, 5 PM, 12 PM, and 6 PM, are the suitable times for Retweets, whereas 12 PM and 6 PM also offer higher click-through rates.
  • Kissmetrics points out that on weekdays 5 PM is the most effective time to post. Also, Hubspot provided the same conclusion spotting 12 PM and 3 PM Monday to Friday to be the best.
  • You can use these times as a starting point and further test different posting schedules and analyze the results. Here are three important things to consider as you start your quest to find the best time to post:
    1. Location Preference: If you are aiming to reach a global audience, create a Twitter handle for different regions and use a social media management tool to operate them all using the same platform. Make sure to develop social media reports to track when you gain the most visits for each Twitter handle.
    1. Use the right tool: There are several tools out there that will help you find the best time to Tweet. Some of them are Hootsuite’s Auto Schedule which selects a time based on the best performance of your Tweets. You can Auto Schedule from both the Hootlet extension and dashboard.
    1. Know your audience: It is quite necessary to know your audience based on their age, location, and profession. Consider these factors and it will be much easier to nail down the most suitable times to post on Twitter, as well as on other social networks.

Best Time to Post on Facebook

  • Getting your time right on Facebook is not that simple. This is primarily due to the complicated News Feed algorithm.
  • But despite the non-chronological performance of the News Feed, there are certain times analyzed by experts which yield a higher amount of Likes, shares, comments and click-throughs.
  • The best time to publish on Facebook is between 12 PM and 3 PM Monday, Wednesday, Thursday, and Friday. Moreover, on Saturday and Sunday between 12 PM and 1 p.m is tagged to be the most suitable time.
  • Hootsuite’s social team also spots lower engagement on the weekend, however, there is a rise in click-throughs on posts posted between 12 PM and 1 PM
  • These findings are somewhat supported by Microsoft, Hubspot and Quick Sprout. All three report the time window 1 PM to 3 PM on Thursdays and Fridays are ideal posting times for Facebook.
  • As always, you must test and track results with the help of engagement data collected from Facebook’s Page Insights, or different measurement tools like Hootsuite Analytics to define what works best for you.

Best Time to Post on Instagram

  • On Instagram, photos and videos with maximum comments and Likes have a better opportunity of appearing on top of your followers’ home streams. Although the content no longer appears in a firmly chronological order, you still wish to post on Instagram when you have the best chance to target a large audience out of the gate.
  • To do this, you need to think about your target persona and what their usual day looks like. Are they the kind of person who would visit Instagram as soon as they wake up? If so, when would be that time? Where do they reside and work? Also, consider what they do on their travels and also in their free time.
  • Hootsuite has utilized this strategy to test and quantify various posting times. It was revealed that the best time to post on Instagram is from 12 PM to 1 PM during Monday to Friday.
  • Here we see little agreement with the likes of Elle & Co—which says anytime Monday to Thursday except 3 PM to 4 PM—and Latergramme who states that Wednesday at 5 PM can be considered as an apt time.
  • Mark, Boston-based marketing firm, suggests users prefer posting between 6 AM and 12 PM their analysis covering 1.3 million Instagram posts found that although posting volume is relatively less in the morning, people are still actively using their smartphones to regularly view their feeds.

Other Factors to Consider

When it comes to the selection of the best times to post on different social networks, you must also consider the time zones. If your target audience covers many, then that will indeed impact your results. There can be a situation when you are based in the PST time zone, but your followers are situated in the EST and GMT timezones. In such a case you might figure out that 8 AM PST proves to be the best because it targets the workday in both the separate regions.

Final Say

Use the tips and tricks listed above and be assured that whatever you post on social media reach maximum people.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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6 Ways Build a Social Media Branding Strategy from Scratch

Whether you want to vend products, persuade followers, gain subscribers or sway the minds and hearts of readers for your source, it is important for them to know who you are in the first place. Your capability to push any of these actions shots from your brand’s authority and one of the perfect ways to build that is through the know-how and efficient use of social media. According to a recent research, it has been revealed that 71 percent of brands sketch to invest more heavily in social media in the next few years in order to reach new followers and develop a brand reputation.

Wish to join their ranks? Here’s everything you wish to know about using social media in the quest to build your brand:

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Prefer the Correct Networks

  • If you’re not attaining any traction on some of the social media platforms you are using, it may not totally be your fault. With numerous social media apps out there, and new ones budding in every day, it’s enticing to hop onto all of them. However, it is crucial to know that every social network wouldn’t be right for your company. Your task is to find the networks that align with the image of your brand. If not, you’ll struggle to make growth.
  • For instance, if your firm is a steel manufacturer, then perhaps Tumblr isn’t the best option for your benefit. Tumblr’s primary demographic is basically linked to teens and people in their early twenties. A better platform would be LinkedIn since it’s a B2B association which attracts business owners.

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Don’t Sideline Visual Branding

Visuals play an integral part in social media branding. If each of your profiles appears like they’re owned by a separate company, it develops a form of disconnect for the users. It is important that your branding should be consistent across all channels. This will help people instantly recognize your company no matter which site or app they are browsing. One company which manages this in a wonderful manner is Coca-Cola. When you analyze the company’s Facebook, Twitter, and Instagram profiles, you would notice the consistency in terms of design and color.

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Offer Valuable and Shareable Content

This is a basic and efficient point to focus when building your brand on social media. One would create a much stronger brand reputation if the stress is primarily on creating useful content that viewers might prefer sharing. Note the following principles in mind as you frame content for social sharing:

  • Every particular piece of content you share should encourage your brand image. Make a note, humor can be hard to pull off. If you can manage the use of memes effectively, they can act as powerful brand-building tools. However, if you aren’t cent percent sure how your audience will react to your image, avoid the temptation to develop memes or indulge in clickbait strategies.
  • Recognize which content is most likely to acquire visibility on your social networks. Images may echo better with your audience in comparison to blog posts, but until you look at your data, you wouldn’t know.
  • Don’t be scared to use visual content. It has been found out that articles with images receive 94 percent more views. Also, twitter content with images acquired nearly twice as many views as text posts, although there are seven times more text posts present on Twitter.

One of the simplest ways to create content for operation on social media profiles that’ll encourage your brand building efforts is to check what kind of posts others have been successful with and compile your own, improved versions.

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Consistency in Your Topics

  • Platforms like Facebook, Twitter, and Google+ are quite perfect for curating content from all across the Web. Curating is a superb way to help you build authority in your concerned industry as well as to offer a steady flow of social media posts which aren’t self-promotional. Searching videos, blog posts and other content to share with your audience appears simple enough. However, many businesses enter this segment blindly without developing any type of guidelines as to what all topics to share.
  • Choose a few topics that are closely related industry. For instance, the popular career site Monster.com publicizes articles related to employee satisfaction, workplace culture and career advice. All of these are closely linked to its brand. If Monster started putting Tweets about personal finance and investment, it would appear out of place. But by focusing on its main sections of expertise, Monster’s brand has grown as a go-to account for user’s interest in career concerned content on Twitter.

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Post Regularly

  • Keep a note that nothing would kill social media branding efforts in a more intense manner as what irregular posting can do. If you’re only Tweeting a single time every few days or only uploading one new Instagram picture in a month, you would surely be easily forgotten. Reduced attention spans combined with frequently growing social networks have made publishing quite important than ever.
  • How frequently you post purely going to depend on your audience. It will require some trial and error to find out what works perfectly for your brand. One of the best ways todecide how often you should post is by using Sprout Social’s social media publishing and analytics tools. These publishing tools will permit you to schedule your posts to be sent out whenever your followers are supremely active. The tools also let you weigh which posts are gaining the most interaction. You might figure that your Tweets acquire more engagement on days when you post 10 times in contrast to five. Always make sure to track and review all your social media efforts.social-media-strategy_6

Don’t Waste Your Profile/Bio

A number of brands make the mistake of allowing their bio or profile section fall waste on different social media platforms. When you’re in the whole process of building your brand, letting people educate about your identity and what your firm does is vital. Also, do not fill your profile up with motivational quotes or random hashtags.

Final Say

Hopefully, the suggestions and tips listed above help you build a full proof branding strategy.

KartRocket has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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