Marketing Success Key Elements

3 Key Elements of a Successful Marketing Campaign

The main objective of a marketing campaign is to achieve maximum reach and reception and get an optimum number of customers to buy your products or services. In order to have a successful marketing campaign and get the best fruits out of it, you need to take care of some vital aspects and key components. These can be considered to be the building blocks of a successful marketing campaign.

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How to Market a Product on Social Media

How to Market a Product on Social Media – A Strategy

For business owners in this age of online commerce and social media networking interacting with end users has become customary. Sellers and advertisers are seeking new ways of staying close to existing clients and prospective buyers using various online options including social networking sites. Regardless of the segment of the business, you are in or its scale, social media is a fantastic way of promoting a product or business service. It is a definite way of reaching out to your potential and existing buyers in the shortest possible time and at least cost.

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Social media

Social Media Is Your New Market To Explore

Ecommerce and social media are one of the top trending terms on Google and Twitter lately. The Ecommerce industry or rather a movement is driving the conventional brick and mortar shops to take it to the online space. Social media is bringing newer audiences to the online space and enabling them to visualize the online space in a different way than imagined.

Many Ecommerce websites today rely on effective social marketing for advertising their products and bringing them to customers’ notice. By utilizing the online space offered by social media platforms, Ecommerce platforms have been able to introduce an array of products to the to the customers in a way that most SKUs that are recently launched are brought into notice. As a result, sales for such products ought to increase significantly.

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. “Amy Jo Martin 

Do you know that social channels were responsible for only 1.55 per cent of all the traffic to major Ecommerce websites?

More importantly, Social media is seen as a platform for advertising of products and services. Until now, the rates of conversion and actual sales out of such social media platforms was quite small. However, as Ecommerce industry continues to grow and develop, social media is bound to play a heroic role in enhancing the overall success rate of advertising efforts.

The dawn of change in social media

As ecommerce evolves in every sphere, newer brands and products find their way to the online shelves. In fact, there is a host of goods that people had no idea about for a long time now. Surprisingly, even those products are catching the public eye now and creating demand for them.

Social media is at its peak right now. Everyday, social media platforms like Facebook are adding a significant number of users to their member’s list, and more than 50 percent of these users use Facebook on a daily basis. Most big brands are also taking up the online space, recognising the need for quick and seamless transactions. As a result of these developments, one can easily decipher that social media is indeed meant to play greater roles than now – enhancing the way people use and purchase Ecommerce products. We see all this happening around us daily – most brands and Ecommerce platforms are actively leveraging social media for their advertising needs and sales.

What are the different forms of market places that make up the social media for a customer?

Did you know many forms of marketplaces exist in the current Ecommerce environment? Customers are actively taking to these platforms to increasing their transaction channels. The online marketplace can manifest itself into peer to peer marketplaces – group buying platforms, peer recommendations, user-curated shopping, participatory commerce, social network-driven sales, social commerce and much more.

In many ways, online Ecommerce has been closely associated with social media in a broader and rather indispensable manner, making it a necessary practice for advertising. Now, most social media platforms such as Facebook are offering direct buy options, right form their webpage. Facebook can drive curated ads to their audience, making it almost unlikely for users to avoid looking at those ads.

These social media platforms are the perfect place to fetch product feedback. Even before a customer lands on an Ecommerce web page to explore pricing or evaluate products, he gets immediate access to the opinions of the users.

How’s that so? Yes, social media forums

So, in a way, social media enable users to contribute and even learn for themselves about the utility of several products. Some of the best Ecommerce platforms in India have a dedicated question and answer display and comments section. The users can simply leave their experiences behind. Similarly, most shopping sites in India have a form attached to capture user feedback. Online selling websites rely to a great extent on user feedback to demonstrate the utility of a product to their customers who can be potential buyers.

Social media has been responsible not just for spreading buzz on recent happenings but also for bringing forth new launches through ad campaigns. It is rightly said that when you are not paying for a service, exploit it. Some of the best Ecommerce websites in India capitalise on this very concept.

As of now, Ecommerce websites rely on various tools and marketing campaigns to bring their products into notice. However, slowly, as the product range offered becomes familiar among the audience, they will need to give their audience a reason to buy those products, whose novelty would’ve also become stale. Here is where social media takes on. It is meant to remind the users why they need a particular product – through interactive GIFs, Videos, Poll questions, Blog Posts, Visuals, and Live Podcasts (Facebook/Instagram Live). As a result, in the coming days, the use of social media is only going to grow for the fact that it acts as a critic cum deal breaker.

Do you know?

KartRocket has empowered more than 5000 entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.

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Do keywords actually matter when it comes to Search Engine Optimization?

We have all heard a lot of praises and hails about the whole keyword melodrama in the dictionary of Search Engine Optimization. Keyword research takes a front seat, every time a Search Engine Optimization analyst has to come up with keyword rich content. The job of a Search Engine Optimization expert is inherently connected with ample keyword research. What we typically see most Search Engine Optimization experts doing on an everyday basis, when it comes to working in an SEO environment is making a list of relevant topics to the content and then skipping over to jotting down relevant keywords in relation that topic.

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The technicals of the Google Hummingbird & its analysis

When it comes to employing Search Engine Optimisation algorithms to ongoing content on the web, it comes out as an overall complicated picture. By now, every Search Engine Optimisation expert is aware of Google’s ranking factors, which far more than two hundred in number. Nothing is ever going to come out from Google’s vaults, in terms of information that describes how this ranking is done but that’s what the task of Search Engine Optimisation people is.

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How to take your Facebook video campaign to the next level?

As we all are aware of Facebook and its reach, one can use it as an effective communicating medium for attracting customers across the globe. There is no hidden truth that effective video ad campaigns on the social networking site will not only promote your brand but also give you an edge over other competitors. Let’s take a look at necessary guidelines that will help you take your Facebook video campaign to the next level.

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10 methods for making your blog appear visually attractive & interesting

Are you currently running a blog? Is it getting hard for you to gain added response or traffic which you think you deserve? If yes, then you need to spot the loopholes in your blog which are making it incapable to pull the attention of your readers. When it comes to blogging, generally most of the bloggers think that the prime way to grasp the attention of their targeted audience is through the creation of nice posts.

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How to Create Successful Ads on Social Media?

It is a known fact that organic promotions alone on social media is not the key to successful branding. Each social media platform has their own advertising network which helps in boosting the reach of your social media page or posts. But you can’t leverage the same tricks for all the platforms as the ads work differently on them and the methods of creating successful ads differ too. However, a few things stand common for all the social media platforms. If you adhere by these, you will be successful in creating ads that convert on top notch platforms like Facebook, Google, and Twitter.

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increase-youtube-views

Techniques & Tricks to Acquire More YouTube Views

People across the globe upload and use videos on YouTube to publicize their products, services or interests. This platform actually attracts many people who are linked to billions of people on an everyday basis. In order to increase the viewership and interest in the videos or products that are uploaded on YouTube, here are some factors that should be considered.

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best-time-to-post-on-social

Analysis of the best time to post on different social media platforms

Social media is one of the perfect ways to enhance the great content you’re creating. According to studies, social media manages 2.3 billion users. Given the huge opportunity to relate with consumers, 91% of retail brands easily use two or three separate social media channels. However, it isn’t enough to just post content to such platforms whenever you feel like it. One needs to take care of the time of posting which surely acts crucial in most of the cases.

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