eCommerce Personalization

What is eCommerce Personalization and Why it’s Important

eCommerce is going through a big evolution where it is becoming a more personalized online store for its visitors from being a normal website with product listings. Today, online buyers do not feel overwhelmed when they visit eCommerce websites showcasing multiple numbers of offers and discounts on different products and categories. As an online user, people expect discounts and offers that are relevant to their choice of products.

And this is one of the reasons why many eCommerce businesses are adopting this concept of personalization where they are making their online stores capable of personalizing the website content as per their visitors’ interest in real time.

As per a study, nearly 40% of the online buyers left an eCommerce store they visited when they saw too many offers on different categories, but none of those were relevant to their needs and interest. This study clearly suggests that as an online business you might be losing approximately 40% of your audience to other businesses.

What is real-time eCommerce Personalization?

When you dynamically change your website’s content with products, images, offers, and other details as per the interest of an individual online buyer, this process is known as real-time eCommerce personalization.

This improvisation in the user experience helps in better product engagement, increased duration of the visits, and increased number of online orders.

What are some eCommerce Personalization examples?

There are many things that you can do on your online store to customize the content as per your user’s buying journey, interests, and behavior. Few of these are:

Showing Relevant Products

You can show the most relevant products to the online visitors based on their past search history. This improves your chances of getting them converted. People usually search products that interest them, so showing them products that are based on their search history makes their visit a more engaging one.

Cross Selling of the Products

When a user is looking a product, you can show them another relevant product somewhere on the sidebar or at the bottom of the page.

Showing Relevant Offers and Discounts

You might be running different offers and discounts across multiple categories, but that doesn’t make sense for an individual user. These users are more interested in the offers that are relevant to their needs. You need to optimize your offers web page dynamically in a manner that the discounts your users see on your eStore are based on their past search history.

The idea is to make your eCommerce portal as personalized as you can so the user finds most relevant products easily. This would improve your website’s engagement and help you increase your revenue.

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Praveen Sharma

Writing for someone to read, reading what someone has written. Connect with me over Twitter.

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