Top 3 loopholes to fill in your e-commerce site
Okay so you just read about Steve Jobs and feel inspired beyond measure. Just did a workshop that tells you everything about online marketing. Now you have come up with a great idea that you just can’t wait to share with the world. You can’t wait to get in the market and blow it away with your fire. An inception, in form of a business plan, is done and you’re ready to get going. Get your online store started and let’s sell some goods! But hold on, is this enough? An idea, a bright mind and infinite love of work etc. Something to consider is the vast number of ecommerce stores out there. With budding technology and the internet’s accessibility, almost everyone is capable of opening and running an online store, but only a select few run a successful and profitable one.
Well let’s discuss the big mistakes most online outlets commit, leading to a failed business. Familiarize yourself with these common errors and put yourself ahead of the curve––while other entrepreneurs come up short, you and your company will be in the know and on the path to success. While the rules to winning seem rather obvious, the losing part weighs down heavy on all. The stuff that should be done is known by all. But what stuff should be skipped is generally ignored. And that makes all the difference!
#1. Get a New Crew
It is often said that businesses are what their people represent them as. The people that any enterprise employ determine its success and level of progress. One common misconception among entrepreneurs is the belief that businesses are all a singleton venture. But, as any successful and experienced business person will tell you, having a well-rounded and adequately equipped team that balances one another is vital to a successful company.
As you set up your ecommerce store, you have to acknowledge that you cannot do everything by yourself. There is social media, community outreach, content writing, inventory management, promotional and marketing campaigns, tech help, and such. Would one person be able to handle all of this––and handle it well? No. We all need a team including people who are efficient with focus on specific handle at task. If you think you will be able to do everything by yourself, then be prepared for a mad-hatter’s dance with everything being done with limited proficiency! If you want a systematic (not going crazy) kind of business, then hire people with specific strengths to manage each component. Then you can prioritize your functions and allocate jobs accordingly.
There may be faults in everyone, but capitalizing on strengths is what a successful venture is all about! And if you can do that well then voila! You are treading the road best taken!
#2. User Interface is your first impression
A second major mistake any online store can make is a bad user interface. ‘Bad’ can be defined in a number of ways such as disorganized, confusing navigation and layout, difficult usability, or lack of mobile optimization.
One of the biggest mistakes ecommerce stores do is in their designing. A badly organized website, whether that be the product listings, search results, or the homepage itself; is a major turnoff for visitors. People may vary their likings with classy, stylish, simple, modern, gothic or any other genre at all but one thing is common to all users: they like it comprehensible. Nobody likes to purchase from a store with confusing navigation, no proper information on the items to be sold or lack of mobile optimization. When building and arranging your site, always look at it from a third person perspective. How does your website look to a newcomer who just landed on your page and has no clue what it is all about? Does the organization make sense? Will he be interested in searching for stuff he is genuinely looking for? Will he buy stuff he finds here? Will he be interested in buying new stuff that could attract him? Investing in a good ecommerce template is an easy solution. Just make sure its fun to access and pretty to view. First impression is the last impression. And as per customers, if what your site shows is not attractive enough, nothing will be!
Also you don’t want to be missing out on online purchases! In this digital era when everyone has smart phones and purchases can be made via phones, having a mobile optimized site is absolutely necessary. Imagine the difficulty of shopping if a store’s website is distorted, unreadable, or just plain unattractive––photos are stretched, text runs off the screen, or links are so tiny, there’s no use even attempting to click it, let alone make a purchase. Capitalizing on the mobile marketing trend is the smart way to win over other sites.
#3. Is trust your strongest suit?
The style, design, trends everything is put aside when the biggest factor comes into the picture. If you ask anyone what’s the biggest reason they don’t shop online, most will answer that it is the risks associated with making payments digitally. Whether it’s credit card fraud and stolen information, spam, headache-inducing customer service, or shoddy products, people will always think 100 times before they invest with you! Anything from a lack of security and company credibility to a notoriously poor online reputation; all prompt customers to not deal with you.
If your ecommerce isn’t secure for your customers, it will not gain credibility or consumer trust––making it less likely that anyone buys from you. Protect your online store from spammers, hackers, and identity thieves by looking into additional layers you can add to your website such as a Security Sockets Layer that encrypts credit card numbers, hiding them from hackers. With a SSL certificate your ecommerce URL will begin with https––the ‘s’ standing for secure––allowing your customers to shop with peace of mind. Basically just give them enough assurance that they are investing in the right place.