The Purple Sack: The Most Creative Store For Your Bag Shopping
Tell us something about the store owner-the brain behind the brand?
Tanvi Gupta, a graduate of National Institute of Fashion Technology, New Delhi, wanted to be a fashion designer, but her love for experimentation led her to be just in the right place. She pursued Accessory Design and further went ahead to follow what her heart said to her,” Come on! What about Fashion writing ” She took up a Post Graduate Diploma Program at London College of Fashion and came out being a Fashion and Lifestyle Journalist. Now, here she is juggling two careers side by side. An idea that sprang up from heart-borne desires and a genuine need for products not existing in the market helped her launch “The Purple Sack”. The concept behind ‘The Purple Sack’ is a magical sack that you can fill up with everything you need and satisfy all your accessory fetishes. Started brilliantly and growing rapidly, in the range of bags, gadget accessories, scarves and wallets, they further ventured into lifestyle products like magazine racks, coasters, diaries and made their brand a one-stop shop for all your fashion needs.
How did you come up with the idea of creating your own store?
E-commerce is on the boon right now, we wish to make The Purple Sack everybody’s brand. Each person should own something or the other from our brand. During her college days, Tanvi Gupta used to design bags. There she realized that she can make her love for bags and accessories to the next level and launch her own line of bags, the coolest and the most extreme DIY project. After lots of sleepless nights, market research, she put up a great show at a popular Flea market in Delhi. The response was awesome and she knew that it was just a starting.
What is so unique about your online store?
We are a one-stop accessory hub. From ethnic to western to club wear we have it all-accessories you can’t afford not to buy.
What were the major challenges did you face while starting up?
Website building up, understanding it and looking at the interface from a customers point of view. Defining your website at every point, pictures, categories, background menu color how carefully everything is to be chosen. Any learning you want to share with fellow entrepreneurs?: Make a plan and follow it religiously. Take one step at a time, but do it sincerely.
How was your experience with Kartrocket?
Amazing! They are so professional. Not even one query has gone unanswered and the training they provide makes it all so simple for you to build your own store, just the way you want to do it.
Visit their website www.thepurplesack.com and start filling your magical sack with the ‘out of the box’ bags and accessories.
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